#SMMUCLA Student's want to know how to handle negative comments. @RamonWOW, formerly with Domino's Pizza, tells us how on Social Media Examinar
When it comes to social media, it takes a lot to impress Amy Korin.
Her resume includes digital strategy for global companies like Procter & Gamble, General Motors, Sun Microsystems and Zappos.
But her local Domino’s Pizza joint left her “completely shocked.”
On a rainy Sunday night, her Domino’s Pizza order took an hour to arrive and then was the wrong pizza. She turned to Twitter to vent: “hardly any room for human error, but still a mistake.”
What followed went way beyond the mea culpa tweet increasingly more common in business today.
Ramon DeLeon, managing partner of seven Chicago-area Domino’s stores, saw the tweet and contacted her immediately.
The correct pizza was already on its way. But “he insisted that he would make it up to me, and WOW me. He certainly did just that!” Korin says. READ THE REST HERE