Wednesday, April 23, 2014

STUDY: How Top Brand Marketers Use Twitter

From Simply Measured:

Twitter’s 230 million monthly active users post more than 500 million Tweets per day. This is the draw of the network, for both users and advertisers alike.
In this comprehensive study, we took a look at the world's top brands and some of the fastest-growing companies, and examined the tactics they’re using on the network — and what marketers can learn to help build their own strategy.
Download the study to learn:
  • How many top brands are active on Twitter
  • How much Twitter engagement is driven by top brands
  • The average quarterly growth rate for brands on Twitter
  • How often top brands Tweet
...and much more. Fill out the form to the right to get all the stats, charts and infographics as well as our full analysis.

Monday, April 21, 2014

Webinar: Beyond Reach: The Critical Facebook Metrics You Should Measure

This could be good - from a social media analytics company called SimplyMeasured
The Webinar will discuss:
  • How to measure Paid vs. Organic Reach
  • Tips for boosting Organic Reach for your brand
  • How paid ad spend impacts organic performance
  • Which metrics you should monitor on an ongoing basis

Wednesday, April 16, 2014

50 Content Marketing Ideas For Your Website Or Blog

From Forbes 
Jayson DeMers 
Jayson DeMers Contributor
Do you ever feel like you’re running out of content ideas for your website or blog?
With almost nine out of 10 companies now using some form of content marketing to attract leads, just try to visualize the sheer volume of content that needs to be produced on a daily basis.
Following is a list of 50 content marketing tips you can use to ensure you’re never without a great idea again. Some of these you’ll have heard before, but there are likely to be some you’ve never thought of.

Please be sure to leave your own ideas at the end of this post! 

1. Invest in quality over quantity: Focus on creating fewer, but higher-quality pieces. If you’re currently writing three to five short posts on your blog, consider switching to one to two long form, more “meaty” posts.
2. Define your ideal persona: If you haven’t already done so, figure out exactly who you’re writing your content for.

Saturday, April 12, 2014

Why Restaurants Are Looking You Up on Google Before You Arrive

For discussion in class next time:
Why Restaurants Are Looking You Up on Google Before You Arrive 
Most people find out about a restaurant by Googling them -- but many don’t know that restaurants are Googling you, too.MaĆ®tres d's in top New York City restaurants are combing the reservation books, and then typing names into Facebook, LinkedIn and Google to find out birthdays, anniversaries and more.

A Grub Street article this week pointed out how Eleven Madison Park goes as far as pairing diners from a certain state with a server from the same state if possible -- all using information they dug up online.
It’s enough to make non-celebrity diners wonder if they, too, should start using aliases like a food critic would. Read more HERE

Wednesday, April 9, 2014

Troy-Bilt Lets Gardening Enthusiasts 'Think Spring'

Another good case study for the class from MediaPost:

Dave Evans, senior account executive at Marcus Thomas, tells Marketing Daily that the company decided to take its message social to target gardeners 25 and older, both because of the budget benefits and because the company and agency were encouraged by the 2013 social media program Troy-Bilt did on Facebook, Instagram, Twitter and Pinterest. Social-driven responses were 50% above forecast, far exceeding media-driven. 
"The social platforms and channels were new last year," says Evans. "And we found it very interesting that yard enthusiasts, people that don't find working in the yard a chore -- for them it's a point of passion -- were very willing to share their work, and their stories and passion about gardening with us; and we were surprised by how many conversations it generated among fellow enthusiasts." He says that since the new site launched on March 20, there have been some 17,000 visits.  More here