tag:blogger.com,1999:blog-67310688525046404022024-03-21T08:37:24.723-07:00Teaching Social Media Marketing At UCLA Extension #SMMUCLAUnknownnoreply@blogger.comBlogger544125tag:blogger.com,1999:blog-6731068852504640402.post-82475438860526323742014-12-03T16:41:00.003-08:002014-12-03T16:41:42.436-08:00Instagram Community Building - Social Media Examiner - Best Practice PodcastSocial Media Examiner is an incredible podcast. Every week Michael Stelzner interviews an expert in their field about the cutting-edge tips and tricks in their field of expertise.<br />
<br />
This week he interviewed Sue B. Zimmerman, "The Instagram Gal".<br />
<br />
You can listen to the podcast and read more here: <a href="http://www.socialmediaexaminer.com/instagram-growth-with-sue-b-zimmerman/">Instagram Growth: How to Build a Community on Instagram</a>.<br />
<br />
Wait, did I say read more? Yes, absolutely because one of the phenomenal things that Michael Stelzner's Social Media Examiner podcast does is to summarize the main points of the podcast interviews. Be sure to scroll down to get all of the extremely helpful information.<br />
<br />
And yes, of course there's the very professional and well done podcast as well.<br />
<br />
Michael Stelzner never disappoints and always comes up with gems of new tools at the start of each podcast with his "Discovery of the Week.<br />
<br />
But the real value of this podcast is the expert interview. Each of these interviews highlights the newest and best ways to leverage the subject matter...Instagram for this week's podcast.<br />
<br />
For instance in this week's podcast (and related post) we learn about:<br />
<h4>
Improving Your Instagram Marketing</h4>
<br />
<ul>
<li>What marketers should know about Instagram</li>
<li>Promote conferences and events with Instagram</li>
<li>Create a community on Instagram</li>
<li>How marketers can use Instagram hashtags</li>
<li>How marketers can use Instagram Direct (messages)</li>
</ul>
Quite a lot of amazing practical and immediately useful info for the stellar price of...Free (yes, free!).<br />
<br />
I can't recommend the Social Media Examiner podcast highly enough, but suffice it to say that you should definitely check it out and make it a part of your weekly podcast listening.<br />
<br />
And if you aren't listening to podcasts regularly (which I'd also highly recommend) then at least read or scan the Social Media Examiner podcast write-up for a number of quick takeaways without listening at all.<br />
<br />
<br />
<br />
What's your favorite social media marketing podcast? <br />
<br />
Have questions or comments? Just let me know...<br />
<br />
<br />
- By Karl Kasca, instructor UCLA Extension (@KarlKasca @UCLAextension) KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com156tag:blogger.com,1999:blog-6731068852504640402.post-89434732949246444012014-11-26T16:16:00.001-08:002014-11-26T16:16:09.298-08:00Brand Tarnishing - One Tweet or Post Away from Infamy<a href="https://www.flickr.com/photos/mwichary/7190737616" title="“Oops.” by Marcin Wichary, on Flickr"><img align="right" alt="“Oops.” by Marcin Wichary" hspace="2" src="https://farm9.staticflickr.com/8025/7190737616_df74ac43a4_m.jpg" style="border: 0px solid; height: 240px; width: 160px;" title="“Oops.” by Marcin Wichary" vspace="2" /></a>
Yikes, we all hate when this happens!
You're just going along having a great day and then, "Oops!", you DM (direct message) the entire world by mistake (instead of the individual you were DM'ing it to.
<br><br>
To make matters worse you're an executive and you appear to be privately (now publicly) talking about a possible acquisition for your company, Twitter.
<br><br>
Read more here at: <a href="http://www.bbc.com/news/technology-30192331">Twitter exec
Anthony Noto in direct message gaffe</a>.
<br><br>
~~~
<br><br>
Ok, first we should recognize that we're all human, right?
<br><br>
But then again, this is an executive of a major company.
<br><br>
Worse yet, this could be you or me...or any of us.
<br><br>
It just takes one small slip and it's out in the public domain...with speculation running rampant in social media of what company the possible acquisition target might be.
<br><br>
~~~
<br><br>
Let's just all take a deep breath and wonder out loud if this might have been:
<br><br>
1) A legitimate mistake.
<br><br>
2) A terrible mistake.
<br><br>
3) Part of a larger strategy to get this knowledge out into the social media domain.
- To crowdsource what company the social media sphere thinks Twitter should acquire.
- To reveal partially reveal their hand - apparently mistakenly - to investors, parties in negotiation (or who want to be), Twitter's competitors, the World, etc.
<br><br>
~~~
<br><br>
In any case, it's an interesting situation and we'll look forward to hearing more to see how it plays out.
<br><br>
~~~
<br><br>
But for the rest of us, it just gives us pause to actually consider pausing before hitting: Tweet, Send now, Post, Share, Publish, Update status, etc.
<br><br>
So take a breath...before hitting that final button.
<br><br>
And if you're using Twitter, please be sure you're posting Direct Messages correctly:
<br><br>
<a
href="https://support.twitter.com/articles/14606-posting-or-deleting-direct-messages">Posting
or deleting direct messages</a>
<br><br>
And/or make sure you know how to use DMs correctly with whatever platform you use (Hootsuite, TweetDeck, etc.).
<br><br>
Thoughts? Comments? - Just let us know...
<br><br>
- By Karl Kasca, instructor UCLA Extension (@KarlKasca @UCLAextension)
<br><br>
KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com8tag:blogger.com,1999:blog-6731068852504640402.post-44234821888172400712014-11-19T15:15:00.001-08:002014-11-19T15:15:11.915-08:00Social Media Marketing Apologies - Uber vs Jet Blue<table align="right" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://www.flickr.com/photos/pochateca/2566393634" style="margin-left: auto; margin-right: auto;" title="egg on your face! by bianca francesca, on Flickr"><img align="right" alt="egg on your face! by bianca francesca" hspace="2" src="https://farm4.staticflickr.com/3278/2566393634_5c30253a2d_m.jpg" style="border: 0px solid; height: 180px; width: 240px;" title="egg on your face! by bianca francesca" vspace="2" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image: egg on your face! by bianca francesca</td></tr>
</tbody></table>
You know you're having a bad day when you suggest an idea about a draconian-sounding "research" campaign on journalists' backgrounds at a private dinner party and then:<br />
<br />
<a href="http://www.latimes.com/business/technology/la-fi-tn-uber-apologizes-20141118-htmlstory.html">Uber CEO issues 13-part Twitter apology, clarifies data privacy policy</a><br />
<br />
Here's an excerpt of what Kurtis Lee of the LA Times said: <br />
<blockquote class="tr_bq">
The CEO of the ride-sharing company Uber offered a lengthy 13-part apology on Twitter on Tuesday as the company attempted to quell fallout over comments made by an executive who suggested targeting critical journalists.</blockquote>
<br />
NBC News said: <a href="http://www.nbcnews.com/tech/tech-news/uber-ceo-tweets-apology-vp-emil-michaels-terrible-comments-n251076">Uber CEO Tweets Apology for VP Emil Michael's 'Terrible' Comments</a><br />
<br />
<blockquote class="tr_bq">
Uber CEO Travis Kalanick took to Twitter on Tuesday to apologize for remarks made by an executive who suggested digging up dirt on journalists who write unflattering articles about the ride-sharing company. On Monday, Buzzfeed reported that Emil Michael, Uber's senior vice president for business, suggested at a private dinner that the company spend "a million dollars" to hire opposition researchers to look into the personal lives and families of journalists. His anger was particularly aimed at Sarah Lacy, editor of tech news site Pando Daily. </blockquote>
<blockquote class="tr_bq">
- You can see more analysis in the video at the NBC Tech News link above.</blockquote>
~~~<br />
<br />
But all of this reminds me a little of Jet Blue's apology video after passengers were stranded for 7-hours on the tarmac: <a href="http://abcnews.go.com/blogs/headlines/2011/11/jetblue-issues-apology-over-7-hour-tarmac-delay/">JetBlue Issues Apology Over 7 Hour Tarmac Delay</a>.<br />
<br />
The original video apology appears to have been taken down, but excerpts from it can be seen in the ABC News story above.<br />
<br />
At the time, the video apology was seen to be insincere and insufficient given the suffering of Jet Blue's passengers.<br />
<br />
Just as the initial apology by Uber's exec appears to be interpreted now.<br />
<br />
This was the conclusion of the ABC News story at the link above:<br />
<blockquote class="tr_bq">
The incident comes four years after JetBlue issued its “Customer Bill of Rights,” following a February 2007 organizational meltdown that led to the cancellation and delay of a massive number of its flights. The series of cancellations, caused by a major Valentine’s Day storm, left passengers stranded on the tarmac for 11 hours before they were allowed back into the terminal. </blockquote>
<blockquote class="tr_bq">
The fallout from the incident led consumer rights groups to push for a government- mandated airline passenger Bill of Rights to protect flyers against similar experiences.</blockquote>
So maybe this is the type of regulatory reaction (or action) that Uber's trying to strategically avoid with their Twitter apologies.<br />
<br />
~~~ <br />
<br />
In any case, it all seems like "Oops!...I Did It Again".<br />
<br />
As always, we'll wait and to see how all of this plays out in social media marketing.<br />
<br />
What do you think? Will Uber's efforts to appease and/or re-charm the press be successful?<br />
<br />
- By Karl Kasca, instructor UCLA Extension (@KarlKasca @UCLAextension)<br />
<br />KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com3tag:blogger.com,1999:blog-6731068852504640402.post-87010668127139210832014-11-12T11:10:00.001-08:002014-11-12T11:10:47.470-08:00Interstellar Fourth and Fifth-Dimensional Social Media Marketing<table align="right" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.wordle.net/show/wrdl/8309340/INTERSTELLAR" style="margin-left: auto; margin-right: auto;" title="Wordle: INTERSTELLAR"><img align="right" alt="Wordle: INTERSTELLAR" src="http://www.wordle.net/thumb/wrdl/8309340/INTERSTELLAR" hspace="2" style="border: 0px solid; height: 120px; padding: 4px; width: 160px;" title="Wordle: INTERSTELLAR" vspace="2" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">INTERSTELLAR by Wordle</td></tr>
</tbody></table>
Ok, I'll be completely honest with you: I absolutely loved the movie "Interstellar" that was just released last week.<br />
<br />
If you saw the movie that's great, but even if you didn't I think you'll find this social media marketing model interesting...<br />
- And please don't hold this model to a strict Physics interpretation, just have fun with it.<br />
<br />
<h3>
2-Dimensional Marketing</h3>
<br />
If you think of length and width as being 2-dimensional, then all of the documents, spreadsheets, PowerPoints, graphics, etc. that we create are two-dimensional. Thus two-dimensional marketing would include any printed matter, like flyers, banners, etc. So direct marketing campaigns would essentially be 2D one-to-many marketing.<br />
- Note: FYI, the first dimension is simply a line, which we need in order to write (or draw) fantastic content on our 2D marketing materials.<br />
<br />
<h3>
3-Dimensional Marketing</h3>
<br />
If you add heigth or width/depth to the first two dimensions then you get 3D. For our model I'd say that the third dimension is the Internet. Ok, technically I know that I'm cheating at physics here, but just go with it and see what happens.<br />
<br />
If we upload our 2D documents, spreadsheets, PowerPoints, etc. to the
Internet, that gives them the element of height which raises them to a
level where they can be <i><b>seen</b></i> and <i><b>read </b></i>by many as well as the ability to be <i><b>found</b></i> on the Internet.<br />
<br />
With 3D marketing you can have standalone websites and web pages.<br />
<ul>
<li>FYI this breaks down for sculptures, which are 3D in real life (but 2D photos of 3D sculptures uploaded to the Internet are 3D in this rather strained model of physics and marketing).<br /></li>
<li>It also breaks down for 3D-Printing and the "Internet of Things" or the "Internet of Everything"...so if this bothers you, then just add one dimension to each of the sections of this post and everything should be fine. <br /></li>
<li>But after all we're talking about 3D <b><u><i>Marketing</i></u></b> here, not just 3D. :)</li>
</ul>
<br />
<h3>
4-Dimensional Marketing (4D Social Media Marketing)</h3>
<br />
Time and/or gravity is the fourth dimension.* So if you add "<i><b>real-time</b></i>" to the fixed websites and web pages on the Internet and the power (gravity) to <i><b>share</b></i> them, you get social media marketing.<br />
* Huge pardons to real physics experts here!<br />
<br />
If you factor in the ability to <i><b>share</b></i> websites and web pages this opens up the possibilities for blogs and social networks like Twitter, Facebook, LinkedIn, Instagram, Pinterest, Google+, etc.<br />
<br />
Now we have many-to-many shared interactions. Posts, status updates, likes, reviews, comments, etc. abound in this dimension. This gives power (gravity) to our other marketing efforts. 4D SMM is word-of-mouth on steroids.<br />
<br />
<h3>
5-Dimensional Marketing (5D Social Media Marketing = Strategy)</h3>
<br />
Now if I cheat a little again (semi spoiler alert here) and go back to the movie Interstellar: At the point that Matthew McConaughey's character ends up in the 5th dimension (yikes!) then we're given the ability to be outside of 4D marketing and we can view all of social media marketing from a perspective that we can evaluate it and decide what to do with it and how to implement it.<br />
<br />
So with this 5D ability we can map out our social media marketing <i><b>strategy</b></i>. <br />
<br />
We can fold space and time creating wormholes for the best social media marketing possible, connecting as many people to our marketing efforts as possible in ways they'll be the most likely to interact with...and be engaged with.<br />
<br />
Strategy is hugely important to launching <i>successful</i> social media marketing efforts or campaigns.<br />
<br />
Without strategy we risk having our social media marketing efforts collapse into a black hole. A black hole so powerful that it will suck all of our social media efforts into it and even light won't be emitted, meaning that none of our hopefully great marketing messages will be able to get out into the world and be seen...and shared...or interacted with...with others.<br />
<br />
This is the metaphysical marketing equivalent of "the sound of one hand clapping" or "if a tree falls in the forest and no one is there to hear it, did it really fall?"<br />
<br />
So be sure to use strategy...and get the applause (engagement) and have your social media efforts be heard (and shared)!<br />
<br />
~~~<br />
<br />
Ok, enough with my "warped" version merging bad physics with marketing.<br />
<br />
<i>What do <u>you</u> think? </i><br />
- And FYI, if you 'comment' on this, you'll be using 4D social media marketing, but if you're doing this as part of your SMM strategy, then you're using 5D social media marketing for extra credit!<br />
<br />
- By Karl Kasca, instructor UCLA Extension (@KarlKasca @UCLAextension) <br />
<br />
<br />KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com8tag:blogger.com,1999:blog-6731068852504640402.post-35393093163219523532014-11-05T16:20:00.001-08:002014-11-05T16:20:41.385-08:00Is Target Really Behind 'Alex From Target' Viral Marketing Campaign - Viral is Not a Strategy<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://www.flickr.com/photos/jeepersmedia/13833901164" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;" title="Target.. by Mike Mozart, on Flickr"><img alt="Target.." height="137" src="https://farm4.staticflickr.com/3827/13833901164_227f3ac188.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="https://www.flickr.com/photos/jeepersmedia/13833901164/in/photolist-ks7QzP-96vCN1-o79S5v-zyZt7-5Mf7xA-nY8SwA-omthn4-n5smRj-n5ssz3-cZ1ZWS-dGbjwh-53Gxci-85fMps-3V4d2-nM4fy9-4BYXRj-omZwyu-bTusQg-oowrrL-ks7Q7p-o9kCVn-71kXr2-7sNeCk-nnae3u-nDn4je-owP5gF-oMoGCD-o9CQsa-nSadkT-nSadnB-omVcux-o5HV6V-ks7MwK-6rMRUZ-7ctewx-kaeMjj-F9sca-ks75Wi-o8Dufm-kh2cVC-o5GPqG-o9xZ5N-n5spA7-nS9kB1-nTc5iy-bvxDCC-nDDUYf-o8Dujj-6GvrSf-8ZRGME">Target.. by Mike Mozart, on Flickr</a></td></tr>
</tbody></table>
Viral is not a strategy. I can't say it any plainer than that. However, that said, viral success can and does happen.<br />
<br />
'First' is controversial, but apparently people were first were tweeting a photo of 'Alex from Target', a young photogenic Target employee.<br />
<br />
Then Alex's photo went viral on Twitter (<a href="https://twitter.com/search?q=%23alexfromtarget&src=typd">#AlexFromTarget</a>) as well as other social media sites.<br />
<br />
Then Alex appeared on the Ellen Degeneres Show.<br />
<br />
Today I've seen several posts speculating this might actually have been staged by Target, rather than being a random sequence of happy events:<br />
<ul>
<li><a href="http://www.businessinsider.com/conspiracy-theory-about-alex-from-target-2014-11">Here's Our Conspiracy Theory About The Viral Sensation 'Alex From Target'</a> - Business Insider </li>
<li><a href="http://www.cnet.com/videos/the-mystery-of-how-alex-from-target-went-viral/">The mystery of how 'Alex from Target' went viral</a> - C|Net</li>
<li><a href="http://www.digitaltrends.com/mobile/alex-target-turned-elaborate-social-media-stunt/">‘Alex from Target’ turned out to be an elaborate social media stunt … or was it?</a> - Digital Trends</li>
</ul>
But this is all oddly reminiscent of J&J and the 'Motrin Mom' controversy way back in November 2008 (almost 6 years ago to the day):<br />
<ul>
<li><a href="http://adage.com/article/digital/twittering-critics-brought-motrin-mom-campaign/132622/">How Twittering Critics Brought Down Motrin Mom Campaign</a> - AdAge<br />- Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology</li>
</ul>
Who is really behind the 'Alex From Target' internet social media sensation?<br /> Who knows? But right now, Target is denying their involvement. <br />
<br />
So in the venerable tradition of marketing and advertising, perhaps
this newest viral campaign is simply "rinse and repeat" of an older
campaign?<br />
<br />
And as I said, viral is not a strategy. You might think it is, but actually pulling it off successfully is something else completely.<br />
<br />
But success with your social media marketing efforts...<br />
<br />
- By Karl Kasca, instructor UCLA Extension (@KarlKasca @UCLAextension)<br />
<br />
PS: Who do you think is behind this? Let me know... KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com6tag:blogger.com,1999:blog-6731068852504640402.post-57923520115427469692014-10-29T14:52:00.000-07:002014-10-29T14:52:05.831-07:00Using Transmedia Storytelling for Social Media Success<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMxE1EYWuPEXjVxpzJAOdk7Em8pRU4RYYPslJvASTUzQ86V8QNIelVBmPViKtqY_m9XquTVQPccKN4JmcREMDqvuFuJgZ75S0WHPMR4g3-KFgeM7rFU5kR-7saVoNxlO8qEC_7okjRZDri/s1600/RonNash-TheInAcademy_LinkedIn_.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Ron Nash, The In Academy - LinkedIn.com" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMxE1EYWuPEXjVxpzJAOdk7Em8pRU4RYYPslJvASTUzQ86V8QNIelVBmPViKtqY_m9XquTVQPccKN4JmcREMDqvuFuJgZ75S0WHPMR4g3-KFgeM7rFU5kR-7saVoNxlO8qEC_7okjRZDri/s1600/RonNash-TheInAcademy_LinkedIn_.jpg" height="141" title="Ron Nash, The In Academy - LinkedIn.com" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image credit: Ron Nash, The In Academy - LinkedIn.com:<br /><a href="https://www.linkedin.com/in/theinacademy">https://www.linkedin.com/in/theinacademy</a> </td></tr>
</tbody></table>
In this week's Social Media Examiner podcast by Michael Stelzner (@Mike_Stelzner), "<a href="http://www.socialmediaexaminer.com/linkedin-profile-with-ron-nash/#7">Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn</a>", Ron Nash (@TheInAcademy) mentioned that LinkedIn's new features and format allows you to tell your story with transmedia. <br />
<br />
Now you can tell the story of you, your brand, and/or your company across various media using videos, photos, text, etc.<br />
<br />
For instance Ron Nash uses all of these very creatively by integrating craftily edited photos (see his profile photo which features "As Seen On" logos and his header photo with his company's branding, videos (for social proof), LinkedIn blog posts he's written (showing his expertise), not to mention lots of other strategically chosen text and bullet points showcasing his many talents and achievements in the various sections of his LinkedIn profile.<br />
<br />
So first you need to listen to or read the synopsis of the podcast, so you can find out how you can leverage these strategies for your own, or your company's, LinkedIn profile page.<br />
<br />
~~~<br />
<br />
But as excited as I was about all of the tremendous new features LinkedIn has, I was also reminded of The New York Times' groundbreaking adventure in transmedia storytelling (or transmedia journalism): "<a href="http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek">Snow Fall- The Avalanche at Tunnel Creek</a>", which tells the story of an avalanche with great realism and clarity across various forms of media: Video, photo, audio, text.<br />
<br />
- Seeing (and experiencing) is believing in this genre, so definitely see the Snow Fall page above and scroll down for the full effect.<br />
<br />
- And please don't miss the links at the top of the page which continue the story/experience.<br />
<br />
~~~<br />
<br />
Now we're able to "Snow Fall" our own LinkedIn profile to tell a more complete story of ourselves, our abilities, our companies.<br />
<br />
So the question is: How can you, your brand, your company, use Transmedia Storytelling to leverage success?<br />
<br />
How can you improve your story with a variety of media? How can this enhance the perception of you, your company, your brand, your products? What will you showcase? What will you show? What will you say?<br />
<br />
Thoughts? Ideas? Comments? Let me know...<br />
<br />
- By Karl Kasca, instructor UCLA Extension (@KarlKasca @UCLAextension)<br />
<br />KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com4tag:blogger.com,1999:blog-6731068852504640402.post-26266973447511851992014-10-22T16:11:00.001-07:002014-10-22T16:11:35.845-07:00McDonalds - Our Food Your Questions - Social Media Campaign<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEian5FUtEhdwUuV8uBc8qZaEbkzNdFybvd3-x71ga6uObY5azcjSYPckuCeUhWs9MfzAF4fsyrPOYIIaN1N6XLezjG9SfVwYm4zJfQG5lL4bEwX4Sma_zfxGArmvFurDo6iW8VGJ6mYHnMc/s1600/McDonalds-Twitter-Our-food-your-questions-campaign.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="McDonalds-Twitter-Our-food-your-questions-campaign.jpg" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEian5FUtEhdwUuV8uBc8qZaEbkzNdFybvd3-x71ga6uObY5azcjSYPckuCeUhWs9MfzAF4fsyrPOYIIaN1N6XLezjG9SfVwYm4zJfQG5lL4bEwX4Sma_zfxGArmvFurDo6iW8VGJ6mYHnMc/s1600/McDonalds-Twitter-Our-food-your-questions-campaign.jpg" height="171" title="McDonalds Twitter - Our food your questions social media campaign" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image credit: McDonalds Twitter - Our food your questions campaign</td></tr>
</tbody></table>
<br />
McDonalds has had its woes lately.<br />
<br />
According to ChicagoBusiness.com's article: <a href="http://www.chicagobusiness.com/article/20140906/ISSUE01/309069980/mcdonalds-has-a-new-generational-problem-kids">McDonald's has a new generational problem: kids</a>: <br />
<ul>
<li>Apparently kids don't like Happy Meals anymore. </li>
<li>Millennials are shunning The Golden Arches. </li>
<li>Families are Declining in visits.</li>
<li>The updated Ronald McDonald was widely mocked. </li>
</ul>
But luckily McDonalds is listening, which is good:<br />
<blockquote class="tr_bq">
“We remain focused on listening to all of our customers and evolving our menus to meet their expectations and eating habits,” Mr. Irwin says in an email. McDonald's “takes our responsibility to children and family very seriously, and we offer food choices that fit within a balanced diet.”</blockquote>
~~~<br />
<br />
According to the LA Times, new initiative are being rolled out and certainly not too soon since: <a href="http://www.latimes.com/business/la-fi-mcdonalds-revamp-20141021-story.html">McDonald's CEO outlines changes as sales slide</a> ... "its profit sank 30% in the third quarter, with sales at established locations down 3.3% globally and in its flagship U.S. market."<br />
<br />
Not only is McDonalds letting you customize your buns and toppings (in Southern California) as mentioned in the LA Times article above re: their Create Your Taste offering , but now <a href="http://finance.yahoo.com/news/mcdonald-s-wants-your-questions--promises-answers-181747389.html">McDonald's wants your questions, promises answers</a> with their "Our food. Your questions" social media marketing campaign (Yahoo! Finance). Now you can get real-time answers to your McDonalds questions such as: "Is 'pink slime' in a Chicken McNugget?" <br />
<br />
On the positive side, at least McDonalds appears to be listening and we'll hope that their new transparency will translate to renewed success...winning the hearts and minds of their customers as well as the financial community.<br />
<br />
But what do you think? Will the "Our food. Your questions" social media campaign be enough to reverse the current trend? If not, what would you recommend that McDonalds try next to regain success?<br />
<br />
- By Karl Kasca, instructor UCLA Extension (@KarlKasca)<br />
<br />KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-88571130065298729462014-10-15T14:53:00.000-07:002014-10-15T14:53:55.194-07:00Is Social Media Social or No-cialSometimes when I see two or three things happening within a short period of time it makes me think there's a trend going on.<script src="http://s7.addthis.com/js/152/addthis_widget.js" type="text/javascript"></script><br />
<br />
Last week in our Social Media Marketing class (#SMMUCLA) at UCLA Extension, we discussed whether the new social network Ello (Ello.co) could be the new "anti-Facebook" social network.<br />
<br />
Then after a recent class TweetChat about where we find social media marketing news...and more importantly where our potential consumers (of information), customers, or clients find theirs, a student (Mohammed Almokhem <a class="ProfileHeaderCard-screennameLink u-linkComplex js-nav" href="https://twitter.com/Almokhem" style="background: rgb(245, 248, 250); color: #8899a6; font-family: Arial, sans-serif; font-size: 14.6666669845581px; line-height: 18.6666660308838px; text-decoration: none !important;"><span style="color: #8899a6; font-family: Arial, sans-serif;"><span style="background: rgb(245, 248, 250); font-size: 14.6666669845581px; line-height: 18.6666660308838px;">@</span></span><span class="u-linkComplex-target" style="background: rgb(245, 248, 250); color: #8899a6; font-family: Arial, sans-serif; font-size: 14.6666669845581px; line-height: 18.6666660308838px; text-decoration: none !important;">Almokhem</span></a>)<span style="background-color: #f5f8fa; color: #8899a6; font-family: Arial, sans-serif; font-size: 14.6666669845581px; line-height: 18.6666660308838px;"> </span>tweeted me a link to an "#antisocialmedia" video by Prince Ea, "Can We Auto-Correct Humanity?"challenging people to disengage from social media and engage with people and life:<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/dRl8EIhrQjQ" width="560"></iframe><br />
<br />
Using Search.Twitter.com to search for "#antisocialmedia" (without the quotes) as well as noting that Prince Ea's YouTube video has had almost 2 million views, definitely makes this a meme.<br />
<br />
A meme, according to Wikipedia, is "an idea, behavior, or style that spreads from person to person within a culture".<br />
<br />
But then I remembered that in our Social Media Marketing class in Spring quarter a popular YouTube video was "Look Up" by Gary Turk, challenging people to simply "look up" from their devices and live life ... that's living real-life, not on a screen:<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/Z7dLU6fk9QY" width="560"></iframe><br />
<br />
What's striking about Gary Turk's YouTube video is that it's had 47 million views now. That's a lot of views. And a lot of sharing...from person to person...using social media I'm sure - and isn't that ironic?<br />
<br />
But then this morning at the gym I listened to Mitch Joel's excellent Six Pixels of Separation podcast about "<a href="http://www.twistimage.com/blog/archives/the-end-of-absence-with-michael-harris/">The End Of Absence With Michael Harris</a>". According to the interview, Michael Harris's book is saying that we're all suffering from "absence" (from each other and our lives) with our obsession with social media and our devices, rather than presence (and living life...really).<br />
<blockquote class="tr_bq">
By the way, Mitch Joel (@MitchJoel) is the philosopher-king of social media marketing podcasting and is one of the best extemporaneously thoughtful podcasters I know. Not to mention (and highly recommend) his phenomenal Six Pixels of Separation blog as well.</blockquote>
Ok, now we have an actual trend.<br />
<br />
Especially when I think back to what my brother-in-law says when he sees someone using (or over-using) their device (smartphone, tablet, laptop, etc.): "Are you being social, or no-cial?"<br />
<br />
Makes you think, doesn't it?<br />
<br />
So now the question for social media marketers is, "What do we do about this?"<br />
<br />
Social media marketing certainly isn't going to go crawl into a hole and die, but if a significant number of people are going to to offline, then isn't that a significant problem for marketing?<br />
<br />
I'm very curious to hear what you think, but here's my take:<br />
<br />
I'm going to suggest that it isn't a significant problem. Actually I'm going to hope that this represents a good thing. Taking a bit of a break from the seemingly incessant onslaught of social media may actually give us a pause to rest (really rest, not jumping to view each message which is beeping us) and also possibly to reflect about what we've encountered.<br />
<br />
And these breaks may bring us back refreshed and re-energized when we do decide to re-engage with social media again.<br />
<br />
Then we may be more responsive to the "new" things we're seeing and experiencing with new eyes and refreshed senses.<br />
<br />
So perhaps doing nothing is actually a good thing and a good strategy for social media marketers.<br />
<br />
But being social media marketers, I'm sure that there will be a number of those who will try to leverage this trend by incorporating peaceful restful images, slogans, text, music, and videos to bring solace to the over-users. Incorporating photos of nature, the good life, others having fun with each other, etc. into their messages in every format and on every platform.<br />
<br />
Maybe peaceful restfulness in marketing is the new "green" marketing?<br />
<br />
Or maybe we simply don't have enough data-points to know at this point. Maybe this isn't a trend at all and we're speculating on something we don't need to worry about.<br />
<br />
So relax...and we'll see what happens...<br />
<br />
- By Karl Kasca, instructor UCLA Extension (@KarlKasca)<br />
<br />KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com2tag:blogger.com,1999:blog-6731068852504640402.post-81189079840131227882014-10-15T14:46:00.002-07:002014-10-15T14:46:42.772-07:00KLM Launches Ambitious #HappyToHelp Social Media Marketing Campaign on Twitter<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix0p0FyxIEAuZ0Qlh38N-FcWpvzk1tu0Uqj8jNz8_1UPOLhiAfCs8E-NLMMQnzgyF1WHtSdeNPqrQXhOEIhy2yHAnOyl_B119iWOkxwxH5Gz7vtPmOvMV1cq6Cs-J8k5SmPti8MPdNiv-3/s1600/KLM-%23HappyToHelp-Twitter-socialmedia-campaign.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="KLM #HappyToHelp Twitter Social Media marketing campaign" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix0p0FyxIEAuZ0Qlh38N-FcWpvzk1tu0Uqj8jNz8_1UPOLhiAfCs8E-NLMMQnzgyF1WHtSdeNPqrQXhOEIhy2yHAnOyl_B119iWOkxwxH5Gz7vtPmOvMV1cq6Cs-J8k5SmPti8MPdNiv-3/s1600/KLM-%23HappyToHelp-Twitter-socialmedia-campaign.jpg" height="189" title="KLM #HappyToHelp Twitter Social Media marketing campaign" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image credit: @KLM: https://twitter.com/KLM</td></tr>
</tbody></table>
<br />
Our SMMUCLA social media marketing class is talking about Twitter today...and what better way to launch this discussion than with an actual campaign launch by KLM Royal Dutch Airlines.<br />
<br />
The trick part of this campaign is that it's "real time" which is no small endeavor given how many travel questions people may have.<br />- See the <i>"We expect to reply within 182 min. - Updated every 5 minutes"</i> notice in the image and you can definitely tell that this is real-time!<br />
<br />
Even more ambitious and admirable is that @KLM is trying to answer travel questions of all kinds and even provide solutions where possible, e.g.:<br />
<blockquote class="tr_bq">
"Imagine the impact if you are not flying with KLM but it is KLM that gets you by motorbike to the airport in Hong Kong to board your American Airlines flight home."</blockquote>
Here's the lead-in to a great post by Daniela Walker on this:<br />
<b><br /></b>
<b>Social Media Team Attempts to Respond to Every Single Twitter Travel Query</b>:<br />
<blockquote class="tr_bq">
"KLM creates a real-time newsroom that houses a team of specialists working round-the-clock to creatively engage tweets. </blockquote>
<blockquote class="tr_bq">
Walking through Schiphol Airport in Amsterdam this week, regular passengers will notice a new pavilion. The glass structure houses KLM’s ‘real-time newsroom’ where the airline has put customer service experts on duty 24/7 this week, to answer travel dilemmas and queries from across the globe."</blockquote>
<blockquote class="tr_bq">
<a href="http://www.psfk.com/2014/10/klm-social-media-twitter-travel-query.html">Read more here...</a></blockquote>
It'll be really interesting to see how this campaign ends up and how @KLM's crack squad of 250 Customer service experts will fare.<br />
<br />
In any case, we should know after Friday Oct. 17 because that's when the campaign ends.<br />
<br />
<i>What do you think: How do you think @KLM will do? </i><br />- Questions or comments on this? Just let me know...<br />
<br />
- By Karl Kasca, instructor UCLA Extension (@KarlKasca)<br />
<br />
<br />KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-16552793067049697482014-10-01T15:25:00.000-07:002014-10-01T15:25:01.030-07:00Comcast and Customer Relationship Management<table border="0" cellpadding="2" cellspacing="2" style="margin-left: auto; margin-right: 0px; text-align: left; width: 97%;">
<tbody>
<tr>
<td style="vertical-align: top;">Comcast has certainly had it's Customer Relationship Management (CRM) woes recently. But now it's striving for a complete customer experience makeover.<br />
<br />
Comcast is doing exactly what Mark W. Schaefer suggests in <a href="http://www.amazon.com/Social-Media-Explained-Untangling-Misunderstood/dp/0615840035">Social Media Explained</a> (our course textbook for Social Media Marketing at UCLA Extension) which is: "Getting your house in order."</td>
<td style="vertical-align: top;"><div about="https://farm4.static.flickr.com/3868/14615930366_58bfd79aff_m.jpg">
<a href="https://www.flickr.com/photos/jeepersmedia/14615930366/" target="_blank"><img alt="Comcast, by JeepersMedia, on Flickr" border="0" href="http://purl.org/dc/dcmitype/StillImage" rel="dct:type" src="https://farm4.static.flickr.com/3868/14615930366_58bfd79aff_m.jpg" title="Comcast, by JeepersMedia, on Flickr" xmlns:dct="http://purl.org/dc/terms/" /></a><br />
<a href="http://creativecommons.org/licenses/by/2.0/" rel="license" target="_blank"><img align="left" alt="Creative Commons Creative Commons Attribution 2.0 Generic License" border="0" src="http://i.creativecommons.org/l/by/2.0/80x15.png" title="Creative Commons Creative Commons Attribution 2.0 Generic License" /></a> by Mike Mozart<span style="text-decoration: underline;"> </span><a href="https://www.flickr.com/people/jeepersmedia/" property="cc:attributionName" rel="cc:attributionURL" target="_blank" xmlns:cc="http://creativecommons.org/ns#">JeepersMedia</a><a href="http://www.imagecodr.org/" target="_blank"> </a></div>
<br /></td>
</tr>
</tbody>
</table>
<br />
In her article in the LA Times, <a href="http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-comcast-to-reform-customer-service-20140926-story.html">Comcast, acknowledging problems, acts to reform customer service</a>, Meg James (@MegJamesLAT) details the CRM strategy of changing management, customer experience, and communication.<br />
<br />
Comcast has some tough hurdles to make up for, such as a recent problem in which a customer service representative gives a customer a hard time when he called to cancel his TV and high-speed Internet service. You can hear the recording in Dino Grandoni's (@dino_grandoni) Huffington Post article: <a href="http://www.huffingtonpost.com/2014/08/11/comcast-customer-service-phone-call_n_5668191.html">If You Thought You Were Mad At Comcast Before, Listen To This Phone Call</a>.<br />
<br />
Unfortunately for Comcast this became a huge kerfuffle in social media.<br />
<br />
And this isn't the first time Comcast has had its customer service and social media woes. <br />
<br />
Back in 2007, a customer took a video of a Comcast technician who fell asleep on their couch during a service call...twice, and then posted it to YouTube (<a href="http://www.youtube.com/watch?v=viw2TVBygBg">Comcast sleeping</a>).<br />
<br />
After this kerfuffle, Comcast created a Comcast Cares team on Twitter (@comcastcares).<br />
<br />
We had them guest speak to our #SMMUCLA class and it really sounded like Comcast had a great solution at the time, but apparently it wasn't enough.<br />
<br />
In any case, we salute Comcast for endeavoring to "get their house in order" and wish them success.<br />
<br />
If not, I guess we'll be posting something about this in the future...again.<br />
<br />
- By Karl Kasca, instructor UCLA Extension (@KarlKasca)<br />
<br />KarlKascahttp://www.blogger.com/profile/14242100039329047821noreply@blogger.com1tag:blogger.com,1999:blog-6731068852504640402.post-74674947776448755112014-06-04T11:22:00.001-07:002014-06-04T11:22:17.366-07:00LinkedIn's New Profile Design<div>
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<script type="text/javascript">var addthis_pub="bwmacy";</script>
<img alt="Unnamed" class="microcontent" data-fragment="lead-image" data-image="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA2LzA0LzRhL3VubmFtZWQuZTIyMGEuanBnCnAJdGh1bWIJOTUweDUzNCMKZQlqcGc/adf18486/c54/unnamed.jpg" data-micro="1" data-url="null" height="223" src="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA2LzA0LzRhL3VubmFtZWQuZTIyMGEuanBnCnAJdGh1bWIJOTUweDUzNCMKZQlqcGc/adf18486/c54/unnamed.jpg" width="400" /> <a href="http://mashable.com/2014/06/04/linkedin-new-profile-deisgn/"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">From Mashable:</span></span></a></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://mashable.com/category/linkedin/">LinkedIn</a> is taking some design inspiration from <a href="http://mashable.com/category/facebook/">Facebook</a> and Twitter.</span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">The professional network is rolling out a new profile design for its
premium members Wednesday, a new look that includes a larger profile
photo and a customizable header image that spans the width of the
screen. Users can either upload their own image, or select from a
gallery of header images provided by LinkedIn.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://mashable.com/2014/06/04/linkedin-new-profile-deisgn/">Read the rest here</a> </span></span></div>
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<script src="http://s7.addthis.com/js/152/addthis_widget.js" type="text/javascript"></script></div>
Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-6731068852504640402.post-10045207552184080782014-05-28T14:44:00.001-07:002014-05-28T14:44:13.320-07:0010 Twitter Stories With Plot Twists You Won't See Coming<div>
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<a href="http://mashable.com/2014/05/21/mashablereads-twitter-plot-twist/"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">From Mashable - Story Telling with Twitter (Increases Engagement!)</span></span></a></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZnHZPEcJQrj-mM6iBhmHsl7VsmzEyekQw5bN-36gQX6VIkjil_Zp4vLHdokmHBykiYC5hPPJgIevUd1o3RqufKBYB_27z_dDjvI0Es6hJc24yP-UkbTqfzoJ0DT_Sv2CbooQJBMyY5eKe/s1600/darth.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZnHZPEcJQrj-mM6iBhmHsl7VsmzEyekQw5bN-36gQX6VIkjil_Zp4vLHdokmHBykiYC5hPPJgIevUd1o3RqufKBYB_27z_dDjvI0Es6hJc24yP-UkbTqfzoJ0DT_Sv2CbooQJBMyY5eKe/s1600/darth.jpg" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">"[Luke], I am your father." That infamous <em><a href="http://mashable.com/category/star-wars/" target="_blank">Star Wars</a></em> line is a prime example of how a well-crafted plot twist can breathe new life into any story.</span></span></div>
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<br /></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">We've been thinking about plot twists this month in <em>Mashable</em>'s social book club <a href="http://mashable.com/category/mashablereads/" target="_blank">MashableReads</a>, as we read <a href="http://www.jamesmcbride.com/" target="_blank">James McBride</a>'s <em><a href="http://www.amazon.com/The-Good-Lord-Bird-Novel/dp/1594486344" target="_blank">The Good Lord Bird</a></em>. As readers follow Little Onion, a slave who is rescued (or kidnapped, depending on who you ask) from slavery by John Brown, <em>The Good Lord Bird</em> shocks readers with a variety of plot twists, including the fact that Little Onion is a boy who is posing as a girl to survive.</span></span></div>
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</span></span></div>
<div class="see-also" style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">See also: <a data-crackerjax="#post-slider" href="http://mashable.com/2014/04/26/mashablereads-short-stories-twitter/">20 Twitter Short Stories Written by Mashable Readers</a></span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Inspired by the book's surprises, we asked <em>Mashable</em> readers to write <a href="http://mashable.com/category/twitter/" target="_blank">Twitter</a>
short stories that shocked us with a plot twist. Submissions ranged
from quippy puns to terrifying horror stories. Check out the winners and
runners-up, below: <a href="http://mashable.com/2014/05/21/mashablereads-twitter-plot-twist/">Read the rest HERE</a></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-75463884415418061292014-05-21T10:18:00.001-07:002014-05-21T10:18:19.473-07:00Starbucks and Engagement<a href="http://jeffbullas.files.wordpress.com/2010/06/starbucks-4-keys-to-social-media-engagement.jpg">From Jeff Bullas' Blog (A GREAT RESOURCE!)</a><br />
<br />
<br />
<img alt="Starbucks 4 keys to social media engagement" class="alignright size-medium wp-image-5685" height="300" src="http://jeffbullas.files.wordpress.com/2010/06/starbucks-4-keys-to-social-media-engagement.jpg?w=300" title="Starbucks 4 keys to social media engagement" width="300" /><br />
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
Marketing
is becoming more digital and stores and brands that primarily rely on
offline marketing such as newspapers, television and other mass media
and continue to ignore the importance of the digital world will find it
increasingly difficult to engage with their customers and will be
overwhelmed by competitors that understand that for most businesses the
future is web and social online engagement, even if it is not an online
store.<br />
The challenge for bricks and mortar companies and stores is “thinking” digital and online and “immersing” your business in it.<br />
Digital immersion does not come naturally for offline brands as it
hard to develop that mindset when you are not a technology company or
unfamiliar with the web and its fast moving channels.<br />
Starbucks is a plain old bricks and mortar coffee shop. They have not
worked out how to digitise the coffee but they have worked out how to
engage their customers both in the the store and in cyberspace. Just
this week they have announced <a href="http://mashable.com/2010/06/14/starbucks-free-wifi/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable+%28Mashable%29" target="_blank">free unlimited wireless internet</a>
in all their stores and along with that are providing a whole range of
content such as the Wall Street Journal that is normally behind paid
walls. According to the Chief Information Officer at Starbucks, Stephen
Gillett, the goal is to bring the overall Starbucks in-store
experience online.<br />
<br /><span>Read more at <a href="http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/#OA6zuHTYtkPbeOtg.99" style="color: #003399;">http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/#OA6zuHTYtkPbeOtg.99</a></span></div>
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
Digital
immersion does not come naturally for offline brands as it hard to
develop that mindset when you are not a technology company or unfamiliar
with the web and its fast moving channels.<br />
Starbucks is a plain old bricks and mortar coffee shop. They have not
worked out how to digitise the coffee but they have worked out how to
engage their customers both in the the store and in cyberspace. Just
this week they have announced <a href="http://mashable.com/2010/06/14/starbucks-free-wifi/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable+%28Mashable%29" target="_blank">free unlimited wireless internet</a>
in all their stores and along with that are providing a whole range of
content such as the Wall Street Journal that is normally behind paid
walls. According to the Chief Information Officer at Starbucks, Stephen
Gillett, the goal is to bring the overall Starbucks in-store
experience online.<br />
<a href="http://jeffbullas.files.wordpress.com/2010/06/starbucks-facebook.png"><img alt="Starbucks Social Media Engagement Channel Facebook" class="aligncenter size-full wp-image-5682" height="402" src="http://jeffbullas.files.wordpress.com/2010/06/starbucks-facebook.png" title="Starbucks Social Media Engagement Channel Facebook" width="600" /></a><br />
<br /><span>Read more at <a href="http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/#V5CAIfKQeRieBuCR.99" style="color: #003399;">http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/#V5CAIfKQeRieBuCR.99</a></span></div>
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
Digital
immersion does not come naturally for offline brands as it hard to
develop that mindset when you are not a technology company or unfamiliar
with the web and its fast moving channels.<br />
Starbucks is a plain old bricks and mortar coffee shop. They have not
worked out how to digitise the coffee but they have worked out how to
engage their customers both in the the store and in cyberspace. Just
this week they have announced <a href="http://mashable.com/2010/06/14/starbucks-free-wifi/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable+%28Mashable%29" target="_blank">free unlimited wireless internet</a>
in all their stores and along with that are providing a whole range of
content such as the Wall Street Journal that is normally behind paid
walls. According to the Chief Information Officer at Starbucks, Stephen
Gillett, the goal is to bring the overall Starbucks in-store
experience online.<br />
<a href="http://jeffbullas.files.wordpress.com/2010/06/starbucks-facebook.png"><img alt="Starbucks Social Media Engagement Channel Facebook" class="aligncenter size-full wp-image-5682" height="402" src="http://jeffbullas.files.wordpress.com/2010/06/starbucks-facebook.png" title="Starbucks Social Media Engagement Channel Facebook" width="600" /></a><br />
<br /><span>Read more at <a href="http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/#V5CAIfKQeRieBuCR.99" style="color: #003399;">http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/#V5CAIfKQeRieBuCR.99</a></span></div>
<br />
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Unknownnoreply@blogger.com21tag:blogger.com,1999:blog-6731068852504640402.post-58072500432764223082014-05-13T12:11:00.001-07:002014-05-13T12:11:23.586-07:00 Tech More: Social Media W Hotel Weddings For $3,000, A 'Social Media Wedding Concierge' Will Live Tweet Your Wedding For You <div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><a href="http://www.businessinsider.com/hire-a-social-media-wedding-concierge-2014-3"> From Business Insider</a></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><img alt="wedding phone pic" border="0" height="240" src="http://static4.businessinsider.com/image/5332df876bb3f7ec597960dc-1200-924/wedding-phone-pic.jpg" width="320" /></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;">If you think hiring a traditional photographer just won't be enough to
capture all of the big moments on your wedding day, have no fear: W
Hotels in New York City are offering the services of a "Social Media
Wedding Concierge," who will create hashtags and live tweet your wedding
for just $3,000, <a href="http://nymag.com/thecut/2014/03/w-hotel-has-a-hashtag-enforcer-for-your-wedding.html?mid=facebook_thecutblog">according to The Cut</a>. </span></div>
</div>
<div>
<a href="http://www.businessinsider.com/hire-a-social-media-wedding-concierge-2014-3">Read the rest HERE</a><br /><script type="text/javascript">var addthis_pub="bwmacy";</script>
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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6731068852504640402.post-34075794258295137802014-05-12T09:22:00.002-07:002014-05-12T09:22:37.284-07:00The Path From YouTube to Movie Star Just Got Wider<img alt="The.haunting.of_.sunshine.girl_" class="microcontent" data-fragment="lead-image" data-image="http://rack.0.mshcdn.com/media/ZgkyMDE0LzA1LzA5LzQyL3RoZS5oYXVudGluLjhjOGFjLnBuZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/d53d2681/3b8/the.haunting.of_.sunshine.girl_.jpg" data-micro="1" data-url="null" height="179" src="http://rack.0.mshcdn.com/media/ZgkyMDE0LzA1LzA5LzQyL3RoZS5oYXVudGluLjhjOGFjLnBuZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/d53d2681/3b8/the.haunting.of_.sunshine.girl_.jpg" width="320" /><br />
<div>
</div>
<br />
<br />
<div>
<br />
<div style="text-align: justify;">
<a href="http://mashable.com/2014/05/09/youtube-movie-stardom/?utm_cid=mash-com-tw-stup-link"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">FROM MASHABLE </span></span></a></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Forget moving to Los Angeles, waiting tables, enduring endless
auditions and other less seemly methods of breaking into showbiz. Just
start a <a href="http://mashable.com/category/youtube/">YouTube</a> channel — your odds are probably just as good. And they’re fast improving.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Hollywood is finally starting to figure out what to do with the stars
of social media. And its latest deal shows you don’t need a zillion
followers or subscribers to make the leap.</span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><strong>SEE ALSO: <a data-crackerjax="#post-slider" href="http://mashable.com/2014/02/21/camp-takota-grace-helbig/">When YouTube Stars Make a Movie, Superfan Marketing Is Baked In</a></strong></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">The latest YouTuber to ink a development deal is Paige McKenzie, who
plays a teen living in a Portland, Oregon paranormal cesspool of a home
in the web series <em>The Haunting of Sunshine Girl</em>. The Weinstein
Co. announced Thursday that it signed McKenzie to write YA books based
on the channel, with a feature film adaptation to follow. <a href="http://mashable.com/2014/05/09/youtube-movie-stardom/?utm_cid=mash-com-tw-stup-link">Read the rest here</a></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-5848633206732922952014-05-06T09:16:00.003-07:002014-05-06T09:16:36.490-07:00How to Present Your Social Media ROI Report to the Boss<a href="http://www.socialmediaexaminer.com/social-media-roi-report/"><span style="font-family: Verdana,sans-serif;">Good info from Social Examiner:</span></a><br />
<h3>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">A Bird’s-Eye View of ROI Reports</span></span></h3>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Social media ROI reports are
based on prescribed objectives, the progress of the social campaign
tasked with meeting those objectives, the analysis of key performance
indicators (KPIs) and whether the original objectives are met. <a href="http://www.socialmediaexaminer.com/social-media-roi-report/">Read the rest HERE</a></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><img alt="istock 27815353 kpi image" class="" data-jpibfi-indexer="2" height="206" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2014/04/ig-istock-27815353-kpi.jpg" width="432" /></span></span><br />
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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6731068852504640402.post-72898954705400107592014-04-23T14:09:00.002-07:002014-04-23T14:09:14.703-07:00STUDY: How Top Brand Marketers Use Twitter<span style="font-family: Verdana,sans-serif;"><a href="http://get.simplymeasured.com/twitter-study-pm.html?utm_source=twt&utm_medium=pt&utm_content=ptpic6&utm_campaign=twitter-2014-01-21">From Simply Measured:</a></span><br />
<br />
<div class="sm-left-column">
<div class="mktEditable" id="top-content">
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Twitter’s 230 million monthly active users post more than 500 million Tweets per day.
This is the draw of the network, for both users and advertisers alike.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">In this comprehensive study, we took a look at the world's top brands
and some of the fastest-growing companies, and examined the tactics
they’re using on the network — and what marketers can learn to help
build their own strategy.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Download the study to learn:</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<ul style="text-align: justify;">
<li>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">How many top brands are active on Twitter</span></span><br />
</li>
<li>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">How much Twitter engagement is driven by top brands</span></span><br />
</li>
<li>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">The average quarterly growth rate for brands on Twitter</span></span><br />
</li>
<li>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">How often top brands Tweet</span></span><br />
</li>
</ul>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">...and much more. Fill out the form to the right to get all the stats, charts and infographics as well as our full analysis.</span></span></div>
</div>
</div>
<div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-6981187311025426152014-04-21T13:13:00.003-07:002014-04-21T13:13:52.825-07:00Webinar: Beyond Reach: The Critical Facebook Metrics You Should Measure<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">This could be good - from a social media analytics company called SimplyMeasured</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://get.simplymeasured.com/fbads-webinar.html?utm_source=mkto&utm_medium=email&utm_content=wbinvite&utm_campaign=fb-ads-2014-04-16&mkt_tok=3RkMMJWWfF9wsRonvKzNZKXonjHpfsX%2F7usuWbHr08Yy0EZ5VunJEUWy2YQJRNQ%2FcOedCQkZHblFnVQIS628RK8NqqcP">The Webinar will discuss: </a></span></span><ul>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">How to measure Paid vs. Organic Reach </span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Tips for boosting Organic Reach for your brand </span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">How paid ad spend impacts organic performance </span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Which metrics you should monitor on an ongoing basis </span></span></li>
</ul>
<a href="http://get.simplymeasured.com/fbads-webinar.html?utm_source=mkto&utm_medium=email&utm_content=wbinvite&utm_campaign=fb-ads-2014-04-16&mkt_tok=3RkMMJWWfF9wsRonvKzNZKXonjHpfsX%2F7usuWbHr08Yy0EZ5VunJEUWy2YQJRNQ%2FcOedCQkZHblFnVQIS628RK8NqqcP"><img alt="http://get.simplymeasured.com/fbads-webinar.html?utm_source=mkto&utm_medium=email&utm_content=wbinvite&utm_campaign=fb-ads-2014-04-16&mkt_tok=3RkMMJWWfF9wsRonvKzNZKXonjHpfsX%2F7usuWbHr08Yy0EZ5VunJEUWy2YQJRNQ%2FcOedCQkZHblFnVQIS628RK8NqqcP" src="https://blogger.googleusercontent.com/img/proxy/AVvXsEhEuCBPdSfPPmBkElsK4kUvhiCAKwYAP5R-CU7b38wXnyM1Al9vwYNX-U6q2hGGSc3rMK9uzp0JfpoGevWgKW1mKx6eABIH5362Hh7iy07L5GWcreQyz1sIByJn7QeaZgkQluYPQyJoldXocsS2W7Yg0FxAaCshGBcnYPBr8V_KeKXVQ10pfRvdAxkQeg8u2XFtub_hbuY=s0-d-e1-ft" /></a><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-25119077545365526512014-04-16T11:36:00.003-07:002014-04-16T11:36:29.958-07:0050 Content Marketing Ideas For Your Website Or Blog<a href="http://www.forbes.com/sites/jaysondemers/2014/04/16/50-content-marketing-ideas-for-your-website-or-blog/"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">From Forbes </span></span></a><br />
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><img alt="Jayson DeMers" itemprop="image" src="http://0.gravatar.com/avatar/4a3f41dd6021427ef69e5256ac303047?s=136&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D136&r=G" /> </span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a class="user_name exit_trigger_set" href="http://www.forbes.com/sites/jaysondemers/">
<span itemprop="name">Jayson DeMers</span>
</a>
<span class="title">Contributor</span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span class="title"> </span> </span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Do you ever feel like you’re running out of content ideas for your website or blog?</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">With almost<a href="http://www.slideshare.net/AxonnMedia/full-report-axonn-research-content-marketing-trends-in-2013"> nine</a><a href="http://www.slideshare.net/AxonnMedia/full-report-axonn-research-content-marketing-trends-in-2013"> out of 10</a>
companies now using some form of content marketing to attract leads,
just try to visualize the sheer volume of content that needs to be
produced on a daily basis.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Following
is a list of 50 content marketing tips you can use to ensure you’re
never without a great idea again. Some of these you’ll have heard
before, but there are likely to be some you’ve never thought of.</span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Please be sure to leave your own ideas at the end of this post!<b> </b></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><strong>1.</strong> Invest in quality over quantity: Focus on
creating fewer, but higher-quality pieces. If you’re currently writing
three to five short posts on your blog, consider switching to one to two
long form, more “meaty” posts.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><strong>2.</strong> Define your ideal persona: If you haven’t already done so, figure out <a href="http://searchengineland.com/are-you-using-your-b2b-marketing-personas-effectively-181621">exactly who you’re writing your content for</a>.</span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://www.forbes.com/sites/jaysondemers/2014/04/16/50-content-marketing-ideas-for-your-website-or-blog/">Read more HERE</a> </span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-70007679293491744102014-04-12T17:18:00.004-07:002014-04-12T17:18:51.147-07:00Why Restaurants Are Looking You Up on Google Before You Arrive<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">For discussion in class next time:</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><img alt="Why Restaurants Are Looking You Up on Google Before You Arrive" class="vlz" height="225" src="http://l1.yimg.com/bt/api/res/1.2/r7R.tJ8BPfLyf8M1nIr_IA--/YXBwaWQ9eW5ld3M7Zmk9aW5zZXQ7aD0yODg7cT03NTt3PTUxMg--/http://media.zenfs.com/en_us/gma/us.abcnews.gma.com/GTY_hostess_greeting_customers_sr_140411_16x9_992.jpg" title="Why Restaurants Are Looking You Up on Google Before You Arrive" width="400" /> </span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://gma.yahoo.com/why-restaurants-looking-google-arrive-172837063--abc-news-topstories.html"> From Yahoo </a></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
Most people find out about a restaurant by Googling them -- but many don’t know that restaurants are Googling you, too.Maîtres d's in top New York City restaurants are combing the reservation
books, and then typing names into Facebook, LinkedIn and Google to find
out birthdays, anniversaries and more.
</span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">A <a href="http://www.grubstreet.com/2014/04/eleven-madison-park-foh-staff-detailed-look.html" target="external">Grub Street</a>
article this week pointed out how Eleven Madison Park goes as far as
pairing diners from a certain state with a server from the same state if
possible -- all using information they dug up online.
</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
It’s enough to make non-celebrity diners wonder if they, too, should start using aliases like a food critic would. <a href="http://gma.yahoo.com/why-restaurants-looking-google-arrive-172837063--abc-news-topstories.html">Read more HERE</a></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-6434522299872358262014-04-09T10:15:00.004-07:002014-04-09T10:15:43.184-07:00Troy-Bilt Lets Gardening Enthusiasts 'Think Spring'<a href="http://www.mediapost.com/publications/article/223202/troy-bilt-lets-gardening-enthusiasts-think-spring.html?edition=71681"><b>Another good case study for the class from MediaPost:</b></a><br />
<br />
<a href="http://media.mediapost.com/dam/cropped/2014/04/08/troy-built-188_2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="188" src="http://media.mediapost.com/dam/cropped/2014/04/08/troy-built-188_2.jpg" style="padding-bottom: 7px; padding-right: 12px;" width="300" /></a><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Dave Evans, senior
account executive at Marcus Thomas, tells <i>Marketing Daily</i> that
the company decided to take its message social to target gardeners 25
and older, both because of the budget benefits and because
the company and agency were encouraged by the 2013 social media program
Troy-Bilt did on Facebook, Instagram, Twitter and Pinterest.
Social-driven responses were 50% above forecast, far exceeding
media-driven. </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> </span></span><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">"The social platforms and channels were new last
year," says Evans. "And we found it very interesting that yard
enthusiasts, people that don't find working in the yard a
chore -- for them it's a point of passion -- were very willing to share
their work, and their stories and passion about gardening with us; and
we were surprised by how many conversations it generated
among fellow enthusiasts." He says that since the new site launched on
March 20, there have been some 17,000 visits. <a href="http://www.mediapost.com/publications/article/223202/troy-bilt-lets-gardening-enthusiasts-think-spring.html?edition=71681">More here</a></span></span><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-49865039481600507222014-04-08T13:06:00.004-07:002014-04-08T13:06:27.774-07:00Here Are The Secrets To American Apparel's Red-Hot Instagram Account From Business Insider:<br />
<img alt="american apparel instagram" border="0" height="197" src="http://static3.businessinsider.com/image/5342b132eab8ea636d6d57c7-1019-505/screen%20shot%202014-04-07%20at%2010.07.07%20am.jpg" width="400" /><br />
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 1.5em;">American Apparel
has built one of the most popular brand Instagram accounts, with nearly 1
million followers, and its success goes beyond risqué photos. </span><span style="line-height: 1.5em;">In fact, the brand, which is known for </span><a href="http://www.businessinsider.com/american-apparel-ads-banned-in-the-uk-2013-4">print ads</a><span style="line-height: 1.5em;"> and </span><a href="http://www.businessinsider.com/american-apparel-ads-in-los-angeles-2014-2">billboards</a><span style="line-height: 1.5em;"> featuring scantily clad models, has had success on Instagram with something tamer.</span></span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">"The most popular posts are store employees showcasing their personal
style, flat outfit posts (where the garments are laid flat and
photographed), and pets wearing dog tees and hoodies tend to get the
most likes," American Apparel creative director Iris Alonzo said in an
e-mail.</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Alonzo shared some insights on building followers and engagement through Instagram</span></span></div>
<div style="background-color: white; border: medium none; color: black; overflow: hidden; text-align: justify; text-decoration: none;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />Read more: <a href="http://www.businessinsider.com/american-apparels-popular-instagram-feed-2014-4#ixzz2yKLhhve9" style="color: #003399;">http://www.businessinsider.com/american-apparels-popular-instagram-feed-2014-4#ixzz2yKLhhve9</a></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-73268862385926847402014-04-05T13:06:00.003-07:002014-04-05T13:06:32.981-07:00This Music Startup's Contests Help Robin Thicke And Jay Sean Songs Go Viral<br />
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><img alt="Gigg CEO Scott Warner. (Credit: @ScottWarner18)" class="size-medium wp-image-2690" height="200" src="http://b-i.forbesimg.com/alexkonrad/files/2013/12/scott-warner-254x300.jpg" width="169" /> Gigg CEO Scott Warner. (Credit: @ScottWarner18)</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://www.forbes.com/sites/alexkonrad/2013/12/20/this-music-startup-contests-help-robin-thicke-and-jay-sean-songs-go-viral/">Good stuff from FORBES - we'll discuss in class on Wed. </a></span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> </span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a class="user_name exit_trigger_set" href="http://www.forbes.com/sites/alexkonrad/" itemprop="author" itemscope="" itemtype="http://schema.org/Person">
<span itemprop="name">Alex Konrad</span>
</a>
<span class="title">Forbes Staff</span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">When Robin Thicke was looking to drive listeners to his summer single
“Give It 2 U” this fall, his managers reached out to a small startup,
Gigg, to help promote the song over social media. Thicke already had
millions of fans subscribed to him online, but past promotions Gigg had
done with Skylar Grey and Jay Sean caught the team’s eye.</span></span></div>
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<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Gigg set up a <a href="http://www.gigg.com/lyric_contest/RobinThicke">contest</a> for October with fans laying their own images or videos over lyrics from the single and then posting the results to <a class="exit_trigger_set" href="http://www.forbes.com/facebook-ipo/">Facebook</a>
and Twitter, entering each entrant to win free concert tickets or an
album signed by Thicke. Gigg was then able to tell Thicke’s team who was
responding to social activity about his posts, where, and a little of
the why. <a href="http://www.forbes.com/sites/alexkonrad/2013/12/20/this-music-startup-contests-help-robin-thicke-and-jay-sean-songs-go-viral/">Here's More</a></span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6731068852504640402.post-18100755085137934372014-04-03T09:21:00.004-07:002014-04-03T09:21:53.161-07:00What FTC’s Cole Haan ruling means for marketers’ Pinterest contests<a href="http://www.mobilemarketer.com/cms/news/legal-privacy/17513.html">This is important from Mobile Marketer</a><br />
<div class="articleAuthor">
By <a href="http://www.mobilemarketer.com/cms/authors/18.html">Chantal Tode</a>
</div>
<div class="articlePublished">
April 3, 2014</div>
<div class="articleImg" style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><img alt="Cole Haan" src="http://www.mobilemarketer.com/cms/lib/20238.jpg" title="Cole Haan" /></span></span><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>From Cole Haan's Wandering Sole Pinterest board</b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">
</span></span><div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">A recent ruling against Cole Haan from the Federal Trade Commission
puts marketers on notice that pinned content on Pinterest featuring a
brand’s product and generated via a contest must be clearly marked as a
product endorsement. </span></span></div>
<div style="text-align: justify;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">The FTC has not previously explicitly
addressed whether a pin on Pinterest constitutes an endorsement, but the
agency asserted in a recent letter that the brand created a deceptive
situation because consumers did not realize others had received an
incentive for pinning the brand’s products to Pinterest. While contests
built around encouraging consumers to upload content to social media
sites have been growing in popularity thanks to how easy it is share
photos from a smartphone, the ruling points to one of the potential
pitfalls with such a strategy.<a href="http://www.mobilemarketer.com/cms/news/legal-privacy/17513.html">More here</a></span></span></div>
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Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-6731068852504640402.post-42638864376528986372014-04-01T17:14:00.001-07:002014-04-01T17:18:28.429-07:00Welcome to #SMMUCLA Spring 2014 Class!<div style="text-align: center;">
<a href="https://www.blogger.com/blogger.g?blogID=6731068852504640402" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-sz="f" height="306" name="0AX-icRb3340qM:" 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" 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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Welcome to the class and congratulations! By signing up for this course, you will be ahead of many of your colleagues in the marketplace today. Social media (including digital and mobile) is one of the THE hottest topics today. </span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">As the market matures, social is now part of most businesses in some form or another. And if it's not part of their business directly, their competitors are using it. </span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">This class if fast-paced, challenging, and FUN. We bring in guest speakers and others to help round out your learning experience. The HOW-TO in this class is done by YOU - you will create a blog, keep up your Twitter account, update your LinkedIn, and learn how top brands are using Facebook, Snapchat, Instagram and Vine, YouTube and more to connect and engage with their customers.</span></span></div>
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