Tuesday, November 26, 2013

6 New Google Analytics Features for Marketers

From Social Media Examiner

#1: New Google Analytics Reports

When you log into your updated Google Analytics account, you’ll notice that Traffic Sources and Content have been replaced by Acquisition and Behavior.
The new Acquisition section offers you two new views: Overview and Channels.
The Overview report displays Analytics ABC data for your top channels (e.g., Social, Organic, Direct), sources (e.g., Facebook, Twitter, LinkedIn) or media (e.g., Organic, Referral, Email).
Essentially, the Overview report helps you see which channels bring in the most visitors, which channels bring in engaged visitors and which channels bring in visitors who convert into email subscribers or customers.
google analytics aquisition overview
See information about visitor acquisition, behavior and conversions at a glance.  READ THE REST HERE

15 comments:

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