Tuesday, October 22, 2013

Yelp Drives Purchasing and Sales

As we discuss in class, the purchasing funnel has been expanded with social media.  Here's a great example of how that's happening on YELP from Business Insider

Yelp's mobile app users are engaged through local discovery and the ability to make on-the-go reservations and appointments. Some might even write reviews on their handheld devices. Yelp can harvest all that relevant user information while also pinpointing a user's whereabouts.

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