Important article for the healthcare industry from Erik Sass at Mediapost!
Given the heavily regulated nature of the medical profession, it’s no
surprise that doctors have been a bit reluctant to embrace social
media, considering the risk of privacy breaches and new
areas of liability. But doctors also recognize its potential as a tool
for communicating with patients and each other. Now the profession’s
governing bodies are trying to make it easier to adopt
social media by issuing guidelines that remove at least some of the
uncertainty surrounding it.
In the latest development, Rhode
Island’s Board of Medical Licensure and Discipline has
issued guidelines for medical professionals using social media, noting
the risks associated with social media but also its ability to
“disseminate information and forge meaningful professional
relationships.”
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