Important article for the healthcare industry from Erik Sass at Mediapost!
Given the heavily regulated nature of the medical profession, it’s no surprise that doctors have been a bit reluctant to embrace social media, considering the risk of privacy breaches and new areas of liability. But doctors also recognize its potential as a tool for communicating with patients and each other. Now the profession’s governing bodies are trying to make it easier to adopt social media by issuing guidelines that remove at least some of the uncertainty surrounding it.
In the latest development, Rhode Island’s Board of Medical Licensure and Discipline has issued guidelines for medical professionals using social media, noting the risks associated with social media but also its ability to “disseminate information and forge meaningful professional relationships.”