Monday, October 28, 2013

The Secret Of Wendy's Social Media Success: Massive Stupidity

....As one YouTube viewer commented, “I haven’t laughed this hard in forever.” On its Facebook page, episode one garnered more than 1,800 comments and 11,000 likes in its first week of release.

Making a marketing campaign patently ludicrous seems to help shield it from being a target of rude comments on Twitter. Where big brands often get skewered on the 140-character platform, users so far have played along with #PretzelLoveStories (aside from a few of the usual gripes from haters of promoted hashtag campaigns).

The second video in the campaign features actress Roselyn Sanchez in a jail scene:

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