Teaching Social Media Marketing At UCLA Extension: Open letter complaint to Air France goes viral

Wednesday, October 30, 2013

Open letter complaint to Air France goes viral

http://s1.firstpost.in/wp-content/uploads/2013/10/airfrancejp.jpg

http://jayharishshah.blogspot.sg/2013/10/one-night-in-paris.htmlAn Air France passenger, Jay Harish Shah, has an unforgettable experience with Air France. Unfortunately, it’s not unforgettably good; it’s unforgettably bad. Shah writes a letter to ALEXANDRE DE JUNIAC, chairman and CEO of Air-France KLM. The letter is beautifully crafted, which perhaps led to the letter going viral. You can read the letter here.

Read more at: http://www.firstpost.com/business/one-blog-post-gets-air-france-to-crash-on-social-media-1201891.html?utm_source=ref_article

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From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com