The pumpkin spice latte, Starbucks’ most iconic and popular seasonal drink, almost didn’t happen. “A number of us thought it was a beverage so dominated by a flavor other than coffee that it didn’t put Starbucks’ coffee in the best light,” says Tim Kern, who recently left Starbucks after 20 years, and who started at Starbucks when it was a regional chain of just six stores.
This year, Starbucks celebrates the tenth anniversary of the drink, which now goes by the “PSL” shorthand, and has its own hashtag on Twitter. The flavor itself is now so popular that incidence of “pumpkin spice”—that distinctive mix of pumpkin, nutmeg and cinnamon—in food served by restaurants increased 234% from 2008 to 2012. It’s everywhere in the US, from air fresheners to tortilla chips, and the drink itself has been copied by Dunkin’ Donuts, McDonald’s and home chefs.READ THE REST HERE