Welcome to Shareaholic’s Social Media Traffic Report. Our findings are based on 13 months of data collected from our 200,000 publishers who reach more than 250 million unique monthly visitors. It’s been nearly a year since we last released a report, so we are looking forward to hearing your thoughts!
We tracked 8 of the most popular social media platforms to see how they were driving traffic to our network of publishers. Here’s what the numbers mean.
1) Facebook, Pinterest and Twitter are dominating. These three social media power players collectively accounted for 15.22% of overall traffic last month. Given their community and share-friendly nature, it’s no surprise that they top the list in traffic referrals and have grown more than 54% each in share of overall visits. Facebook grew 58.81%, Pinterest by 66.52% and Twitter 54.12%. Pinterest’s growth is especially interesting now that the company is flirting with paid advertising. Read More Here