It can be challenging to find content that resonates with your brand’s social fans. So why not let them find it for you?
Here are five tips for searching and sharing your fans’ social content:
1. Advanced searches: Whether it’s a “quick search” or “advanced search query” on Hootsuite, a #discover search on Twitter, or an “explore” search on Foursquare, all are legit ways to search your product using keywords or phrases within a set number of miles from a city. You’ll be amazed what people say about the product! For example: If you’re running social for the Milwaukee Brewers, you’d probably want to search not only “Milwaukee Brewers” but also “baseball,” “national league” and “Bernie.” On Twitter especially, advanced searches are an excellent way to find conversations you might not otherwise be privy to. Facebook’s GraphSearch has yet to impress us. But it’s still new.