Content Strategy: Do You Know Who Your Customers Are?

Here's a great post from Kathi Kruse on the topic we discussed in last week's class - CONTENT CREATION and Finding YOUR CUSTOMERS.  Please read:

One of the things I like best about Social Media is it gives businesses the chance to connect with their customers on a deeper level. This allows the business to know more about who they sell to so they can deliver more of what the customer wants. Social Media also allows the customer to align themselves with brands who matter to them.

I was looking for a new pair of glasses the other day. I had heard about a company called Fetch Eye Wear. They offer high quality frames at affordable prices AND they believe (as I do) that buying the things you need should support the things you love. They donate all profits to The Pixie Project to improve animal welfare through rescue, veterinary care and education. They let you try on the frames at home (free shipping and return) too! I love when I get what I want.

Legendary car dealer Carl Sewell famously said, “Find out what customers want and give it to ‘em.”  CLICK HERE FOR THE REST OF THE ARTICLE