Daily Report: Social Media Act as a Guide for Marketers

Thanks student John, for forwarding this excellent article from the NYTimes for our class!

While consumers may think of social media sites like Facebook, Twitter and Foursquare as places to post musings and interact with friends, companies like Wal-Mart and Samuel Adams are turning them into extensions of market research departments, reports Stephanie Clifford on Tuesday in The New York Times. And the companies are just beginning to figure out how to use the enormous amount of information available.

Read the rest here