Monday, July 23, 2012

NBC Taps Twitter as "Official Narrator" for Olympics

From Erik Sass at MediaPost

In a move which might be described as a foregone conclusion, NBC has tapped Twitter to be, well, Twitter for the Olympic games in London. 

That is, NBC is making Twitter the “official narrator” for the games, according to the Wall Street Journal, which includes tracking Olympics-related tweets and putting the spotlight on tweets from athletes, sports reporters, and of course a multitude of loyal fans around the world.  Read the rest here

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