Facebook yesterday saw a decline
in share price on a report of falling user numbers in key markets like
the U.S. and Europe, but in a sign of how it is firming up its business,
Facebook is also making significantly more money and getting more
sticky with its advertising, on the back of newer, more targeted ad
formats like Sponsored Stores and mobile ads.
The latest quarterly report from ad agency TBG Digital,
out today, indicates that cost per thousand impressions (CPMs) on ads
on the social network rose by 58 percent compared to the same period
last year, with overall engagement also up by 11 percent, a reversal of
the decline seen last quarter. And among Facebook’s newer units that
target people more directly, Sponsored Stories saw 53 percent more
engagement than standard ads, and mobile ads had four times the
engagement of Twitter ads, says TBG.
1 comment:
Facebook is a social networking website, there are many websites as face book but this is very popular and get mostly income from advertisement.
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