For Class Today - Great Discussion on using Video in Social from MediaPost
I tried to be stoic. I tried to be jaded. I was sure I wouldn’t shed a single tear.
But P&G won. I cried when I finally watched this P&G “Best Job in the World” spot for the Olympic Games. I’m not the only one; the ad has racked up more than 12 million views across video sites, according to social video platform Unruly Media. P&G is also the top Olympics brand so far in terms of social video reach, the company said.