Excellent article from 'Simply Measured' discussing ENGAGEMENT. So Important!
Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook.
If your brand is experimenting with this tactic, analyzing it against other content types is an effective way to measure performance and determine if FITB should be incorporated into your content strategy.
Using JetBlue as an example of a successful FITB posting strategy, we’ll break down how you can test and measure it as part of your ongoing content analysis.