Sunday, April 8, 2012

110 Trending Topics in 5 Hours: How WWE Wrestlemania Body-Slammed Social Media

This is a solid case study example of using social media marketing in real-time effectively.  We'll discuss in class on Wednesday!



Behind strong pushes on Twitter and YouTube, WWE Wrestlemania XXVIII laid the smack down on social media last weekend, teaching a digital engagement lesson to the sports entertainment world.

The five-hour pay-per-view broadcast at one point had seven of the top nine worldwide trending topics on Twitter. It generated 110 worldwide trends over the show and pre-show’s five hour period, according to Jason Hoch, WWE’s senior vice president of digital.
“We thought the week was a blast, and it was really special to hear from fans over and over just how awesome it was,” Hoch says. “It was really special for us to see fans connecting with our brand in a unique way.”

WWE reps shared a number of other Wrestlemania social stats, exclusive to Mashable:READ THE REST HERE

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