Teaching Social Media Marketing At UCLA Extension: Facebook Complaints To Stores Go Unanswered 65 Percent Of Time, Study Shows

Sunday, November 6, 2011

Facebook Complaints To Stores Go Unanswered 65 Percent Of Time, Study Shows

Interesting article from Reuters:

By Brad Dorfman
(Reuters) - Store chains use Facebook pages to reach out to customers, but when customers reach back with complaints, many go unanswered, a new study shows. Read the rest here.

Also, a cool and relevant video the summarizes some quick tips for social media beginners:

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From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com