Monday, November 7, 2011

State of the blogosphere 2011: Using social networks for self-promotion

From VentureBeat

For its annual look at the blogging world, Technorati surveyed 4,114 bloggers in 45 countries. This year, the focus was on why and how they blog, their connections with brands and how they use social media.

Meet the bloggers

Those surveyed are mostly hobbyists (61 percent) who don’t post daily. In fact, only 11 percent of surveyed bloggers were posting on a daily basis. Thirteen percent of bloggers are doing it for extra income on the side, and only 5 percent are bonafide professional full-timers bloggers. Of the pros, 37 percent say it makes up the majority of their income. The remainder of the bloggers are doing it to promote a brand or company — 13 percent are entrepreneurs and 8 percent are corporate.

For the most part, the bloggers are educated, married parents between 25 and 44 years old. Though still mostly male (59 percent), there was a gender shift from last year when 64 percent were men.

Eighty percent have been blogging for over two years, and half for over four years. Bloggers are juggling an average of three different blogs, up from two last year. It’s interesting that bloggers are maintaining or increasing the amount of time they put into their blogs after launching, instead of losing interest or moving onto the next new thing.  read the rest here


Lawrence said...

More often than not, social media is used for self-promotion. There's nothing bad about this. It's just that, sometimes, these social media sites are abused.

-Lawrence Spring

reyne martin said...

Social media is great tool for self promotion and why not we uses it. Blog activity is really such effective social media activity.
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vob editor said...

Social media is use in self promotion. These is very useful social media sites. Keep it up....

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Turkish Bend said...

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♥April Monique♥ said...

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