We'll discuss this in #SMMUCLA class!
Snooki from "Jersey Shore" builds a brand. - Nov. 2, 2011
NEW YORK (CNNMoney) -- When most people think of Nicole "Snooki" Polizzi, businesswoman is not the first word that springs to mind. It's usually not the second or even the third.
But that's exactly what the pint-sized breakout star of MTV's "Jersey Shore" is.The 23-year-old has capitalized on her screen time by creating a brand that boasts everything from Snooki sunglasses and flip-flops to mobile games and apps.
Two years ago, Polizzi was unknown until she was cast in the reality TV show "Jersey Shore," which followed eight housemates. Her ditsy manner and signature pouf hairdo quickly gained fans. But her fame soared after an episode aired of her getting punched in the face by a guy in a bar.