Teaching Social Media Marketing At UCLA Extension: Social Media Pokes Around With IPOs

Saturday, June 4, 2011

Social Media Pokes Around With IPOs

Your instructor, Beverly Macy, on NPR's Weekend Edition!

by NPR Staff

Listen to the Story

[3 min 46 sec]

June 4, 2011

This week, the online coupon provider Groupon and music streaming site Pandora announced they would be going public. These announcements come after the successful initial public stock offering of the business social networking site LinkedIn two weeks ago. Host Scott Simon speaks with social media marketing expert Beverly Macy about what just may be a new wave of Internet companies entering the market.

1 comment:

Unknown said...: Hello,
Promotions and advertising go hand in hand by having the ammunition to be put inside a gun and fired, pointed at the right target.

social media marketing company; June 7, 2011 at 11:14 PM

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From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com