Malt-O-Meal is launching a campaign called "Bag the Box" to promote its packaging in a bag instead of the traditional cereal box.
The Minneapolis-based company has launched a Web site (http://bagthebox.com/) and blog where users can view fan-created videos and exchange ideas on sustainable packaging and green initiatives. Included on the site is a "Think Green" video that showcases why bags are a smarter packaging solution.
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