Teaching Social Media Marketing At UCLA Extension: From MediaPost: Malt-O-Meal Campaign 'Bags' The Box

Sunday, May 15, 2011

From MediaPost: Malt-O-Meal Campaign 'Bags' The Box

Malt-O-Meal is launching a campaign called "Bag the Box" to promote its packaging in a bag instead of the traditional cereal box.

The Minneapolis-based company has launched a Web site (http://bagthebox.com/) and blog where users can view fan-created videos and exchange ideas on sustainable packaging and green initiatives. Included on the site is a "Think Green" video that showcases why bags are a smarter packaging solution.

Read the rest here

1 comment:

Tarang said...: Thank you for a awesome article.You have given me some ideas and a different way to to write articles.

Thanks
vCommissionOnline Business Strategy; May 16, 2011 at 3:25 AM

From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com