Tuesday, May 10, 2011

Facebook and Twitter Tips from Simon Mainwaring

The Spring 2011 class of #SMMUCLA supports Simon's efforts in We First 100%.  Here's some great Facebook Do's and Don'ts from Simon:

Top five Don'ts for Facebook:
1. Don't participate if you do not intend to invest time and energy into long-term relationships with your fans.
2. Don't participate if you are not willing or capable of moderating the conversations you start on a daily basis.
3. Don't measure success by the number of fans or followers you have, but rather, how deeply they are engaged.
4. Don't treat social media like direct mail where you simply talk about yourself tirelessly in shorter sound bites.
5. When you make a mistake, don't get defensive or self-righteous, but rather, accept responsibility, apologize and do what you can to make up for it.
Top 5 Dos for Facebook
1. Do bring consistent creativity to your Facebook 'Like' page to inspire engagement.
2. Do respond to negative comments in order to turn a brand critic into a brand advocate.
3. Do recognize your brand loyalists and reach out to them to build them into brand ambassadors.
4. Do keep up to date with the latest applications and plug-ins that add new dimension to your 'Like' page.
5. Do recognize that your are effectively bidding for people's attention in an overcrowded marketplace and that their time deserves to be rewarded.

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