"The following article takes a look at three sets of viral videos and raises the question as to why the Kimbo Slice/LT video was not as successful as the other two from the same advertising agency. If you watch the videos, there is a noticeable difference in the approach used for the more successful videos, versus the Kimbo Slice/LT video."
Advertising Age, 11/13/08
Wieden's Viral Nike Ads With L.T. Not Quite Viral Enough
Posted by Michael Learmonth on 11.13.08 @ 05:14 PM
Kimbo Slice may not be the baddest mixed martial arts fighter anymore, but he's still the king of YouTube, right? Well, maybe not. A series of 11 stealth marketing videos for Nike featuring Slice and NFL star Ladainian Tomlinson, "Train Like LT with Kimbo Slice," haven't quite made the viral splash that Kobe Bryant or Ronaldinho did.