Wednesday, November 26, 2008

Blogs And Mainstream Media Intersect

Students are currently blogging to learn more about the experience. Here's an interesting article on some of the data associated with blogging from MediaPost's Center for Media Research:

According to Technorati's State of the Blogosphere 2008 report, the majority of bloggers surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.

There have been a number of studies aimed at understanding the size of the Blogosphere, says the report, yielding disparate estimates, but all studies agree that blogs are a global phenomenon that has hit the mainstream. Reports in 2008 include these estimates:

comScore MediaMetrix reports: (August 2008)

  • Blogs... 77.7 million unique visitors in the US
  • Facebook... 41.0 million
  • MySpace... 75.1 million
  • Total internet audience... 188.9 million

eMarketer says: (May 2008)

  • 94.1 million US blog readers in 2007 (50% of Internet users)
  • 22.6 million US bloggers in 2007 (12% of Internet users)

Universal McCann finds: (March 2008)

  • 184 million world wide have started a blog
  • 346 million world wide read blogs
  • 77% of active Internet users read blogs

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