1. Expand your network - Social networks like LinkedIN, Facebook and even Twitter are a fantastic way to get to ‘know’ people in your industry but it goes beyond that. Search out their blogs. Find relevant forums. Comment on their work and get to know them. Create your own high-quality, regular content and they will come to you, too.
2. Obtain references - More and more companies nowadays look online when recruiting. If your co-workers, clients or partners are on LinkedIN, ask them to write a recommendation for you. It reflects well on you and, if the recommendation matches the person, it reflects well on them too.
3. Own your online brand - Your homepage may be what Google says it is, and so is your personal brand. I went as far as re-locating this site from a different URL in order to reclaim the top spot when you search for “dave fleet.” What does that matter? Well, when a client recently Googled me when we proposed some social media work for them, they came back saying “you know your stuff” rather than “what do you know?”
4. Find jobs - Most jobs aren’t advertised - they’re filled through networking and recommendations. My job certainly wasn’t advertised - I got to know the team here at Thornley Fallis through social media tools and related events. When the time came for me to move, I already had that connection. Without that, I would likely not be in this job now.
5. Build thought leadership - By creating your own content, you can (over time) develop yourself as a thought leader in your space. (This one could fall under ‘job hunting’ or ‘job performance)