Saturday, April 5, 2014

This Music Startup's Contests Help Robin Thicke And Jay Sean Songs Go Viral

Gigg CEO Scott Warner. (Credit: @ScottWarner18) Gigg CEO Scott Warner. (Credit: @ScottWarner18)
Forbes Staff
When Robin Thicke was looking to drive listeners to his summer single “Give It 2 U” this fall, his managers reached out to a small startup, Gigg, to help promote the song over social media. Thicke already had millions of fans subscribed to him online, but past promotions Gigg had done with Skylar Grey and Jay Sean caught the team’s eye.

Gigg set up a contest for October with fans laying their own images or videos over lyrics from the single and then posting the results to Facebook and Twitter, entering each entrant to win free concert tickets or an album signed by Thicke. Gigg was then able to tell Thicke’s team who was responding to social activity about his posts, where, and a little of the why.  Here's More

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