Gigg CEO Scott Warner. (Credit: @ScottWarner18)
Alex Konrad
Forbes Staff
When Robin Thicke was looking to drive listeners to his summer single
“Give It 2 U” this fall, his managers reached out to a small startup,
Gigg, to help promote the song over social media. Thicke already had
millions of fans subscribed to him online, but past promotions Gigg had
done with Skylar Grey and Jay Sean caught the team’s eye.
Gigg set up a contest for October with fans laying their own images or videos over lyrics from the single and then posting the results to Facebook
and Twitter, entering each entrant to win free concert tickets or an
album signed by Thicke. Gigg was then able to tell Thicke’s team who was
responding to social activity about his posts, where, and a little of
the why. Here's More
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