American Apparel
has built one of the most popular brand Instagram accounts, with nearly 1
million followers, and its success goes beyond risqué photos. In fact, the brand, which is known for print ads and billboards featuring scantily clad models, has had success on Instagram with something tamer.
"The most popular posts are store employees showcasing their personal
style, flat outfit posts (where the garments are laid flat and
photographed), and pets wearing dog tees and hoodies tend to get the
most likes," American Apparel creative director Iris Alonzo said in an
e-mail.
Alonzo shared some insights on building followers and engagement through Instagram
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