Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.
Polycystic kidney disease — a condition that has no cure — is one of the world’s most common life-threatening genetic diseases, affecting thousands in America and millions worldwide, although few people have heard of it.
Working with BLiNQ Media, the PKD Foundation held a social media campaign that resulted in raising that awareness very effectively. The campaign increased interaction with foundation content by 439 percent, with total reach — the number of people exposed to our message — skyrocketing by 1,158 percent.