By Michael Chui (@mchui), Hugo Sarrazin (@HugoSarrazin), and Lareina Yee (@lareinayee)
As business-to-business companies rely more on social collaboration tools, some of the biggest gainers are going to be salespeople – and not just because they can fan, friend, or follow prospects.
Salespeople can use online social platforms to increase productivity. This includes understanding and influencing customer relationships, creating new channels for research, improving collaboration within sales teams, and increasing responsiveness to customers. We’re already seeing it start to happen. Read the rest here