Many
B2B marketers are still trying to figure out social media for their
companies. Years of product marketing driven writing, or content as we
now call it, has honed their skills on features-based marketing. No
matter how exciting your products and services are, this kind of
marketing is boring. And it is not going to work in a social media
context.Prospects and customer want solutions to their problems. They don’t want to hear about your products in a blog post. Once you identify your target audience and their pain points, you can begin creating top-of-the-funnel content to connect with them by solving their problems. With the right content in mind, on paper and on screen, how do you make sure that your content is found, read and shared by your audience?
Start by making it remarkable!
And then here are 10 ideas for make it captivating:
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