Wednesday, May 22, 2013

A Date with Irony? Yahoo’s! Billion Dollar Tumblr Acquisition Rekindles the Golden Days of Web 1.0 and 2.0

Brian Solis is one of the top industry leaders in digital and social.  His opinion counts.  Here are his thoughts on the Yahoo/Tumblr acquisition (the topic of the #smmucla tweetchat this week, btw):

By now you’ve more than heard about Yahoo’s massive $1.1 billion acquisition of Tumblr. The deal is done, another Internet entrepreneur and early employees become multimillionaires, Marissa Mayer’s Yahoo earns a new shot at digital relevance, and hundreds of millions of Tumblr users go about their Tumbling life as if it were just another day.

There must be more to the story...and there is.
The questions on the minds of financial and technology experts are: Why did Yahoo do this, how does it benefit shareholders and users, and what will happen to Tumblr and its rabid community as a result?  Read the rest HERE

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