Interesting article from USAToday to discuss in class! What do you think?
With the emergence of social media, more companies are replacing blogs
with nimbler tools requiring less time and resources, such as Facebook,
Tumblr and Twitter.
A survey released earlier this year by the University of Massachusetts Dartmouth
says the percentage of companies that maintain blogs fell to 37% in
2011 from 50% in 2010, based on its survey of 500 fast-growing companies
listed by Inc. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years.
The trend in business is consistent with the broader loss of interest in blogging among all consumers. In late 2010, the Pew Research Center
said blogging among adults ages 18 to 33 fell 2 percentage points in
2010 from 2008. "Blogging requires more investment. You need content
regularly. And you need to think about the risk of blogging, accepting
comments, liability issues, defamation," says Nora Ganim Barnes, a
professor at the university who wrote the report. One benefit of a blog:
"It's a tool and content you own." Read the rest HERE
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