Privacy and security are early themes in this semester's class. Our guest speaker, Karl Kasca, will present on this tomorrow. Here's a MediaPost article about these concerns as a barrier to adoption:
How is the rise of Facebook commerce, whereby retailers sell directly on the social network, affecting the online and retail ecosystems? Maybe not as much as you think, according to a new trend report from WPP's JWT.
Why isn't the success of F-Commerce guaranteed?
For one, privacy concerns appear to a big hurdle for Facebook commerce. Nearly eight in 10 American and British adults expressed worries about the privacy implications of shopping directly on Facebook. Read the rest here