We'll be discussing Mom Bloggers tomorrow - great info on how the movement is evolving from MediaPost
This week, the Marketing to Moms Coalition, a professional industry organization of which I am a proud founder, awarded its fifth annual H.E.R Award to Quaker Oats for its "Afterschool Rocks" campaign for Quaker Chewy Granola Bars. In the event you aren't aware of the coalition or its award, let me fill you in. The coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the United States. It serves as a resource for industry professionals and is dedicated to providing insights, identifying trends and connecting members. Membership is free and you can learn more here.