Monday, April 25, 2011

New to Your TV Screen: Twitter Hashtags

Another timely news item for discussion on Wednesday - This time from TV Guide.

...Although the TV screen is already crowded — with network logos, news crawls and promo messages routinely popping up throughout a program — broadcast and cable networks are now starting to add Twitter hashtags to the bottom of their shows.

"We've noticed shows like Glee and Idol trend while the show is on, but fans often use different hashtags," says Fox marketing president Joe Earley. It's true: While some fans might have been using "#Glee" in their Twitter posts, others might have been using "#Gleeks" or "#WhiteRappers." Says Earley: "We thought if we provided the official hashtags, then more posts would aggregate."

Read the whole article here

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