Teaching Social Media Marketing At UCLA Extension: Most Effective Facebook Wall Posts: Short and After Hour

Sunday, April 10, 2011

Most Effective Facebook Wall Posts: Short and After Hour

We'll be discussing Facebook in two weeks, so to get ready, I wanted to share this with you - this from MediaPost

If Facebook brand pages have become a key part of online marketing efforts for many companies, then Wall posts play a crucial role in attracting and engaging fans on those pages. With that in mind, Facebook marketing specialist Buddy Media undertook a study to determine a set of best practices for posting on Facebook brand pages.

The analysis involved examining Wall posts on the Facebook pages of more than 200 Buddy Media clients from Jan. 30-Feb. 12, along with "Likes" and comments related to these posts. The companies included represented a range of industry categories, including entertainment, automotive, business and finance, fashion and health care. Read the rest here

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From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com