Sunday, April 10, 2011

Most Effective Facebook Wall Posts: Short and After Hour

We'll be discussing Facebook in two weeks, so to get ready, I wanted to share this with you - this from MediaPost

If Facebook brand pages have become a key part of online marketing efforts for many companies, then Wall posts play a crucial role in attracting and engaging fans on those pages. With that in mind, Facebook marketing specialist Buddy Media undertook a study to determine a set of best practices for posting on Facebook brand pages.

The analysis involved examining Wall posts on the Facebook pages of more than 200 Buddy Media clients from Jan. 30-Feb. 12, along with "Likes" and comments related to these posts. The companies included represented a range of industry categories, including entertainment, automotive, business and finance, fashion and health care.  Read the rest here

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