By Wiley Cerilli
CEO SinglePlatformYou're an expert chef with a beautiful restaurant, friendly staff and great food. In the past, you've successfully managed your customer flow through traditional advertising in local newspapers and you sponsor the local little league. Business is great, but a similar restaurant just opened up a few blocks away, and it's generating lots of buzz. The restaurant is using social media to its advantage, growing its customer base at an accelerated pace, and you're starting to lose market share. What's going on?
The Internet is the great equalizer, giving unlimited ad space and airtime to businesses no matter how big or small. Today, 70 percent of local businesses are marketing through Facebook -- more than anywhere else on the Internet.Read the rest HERE
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