Teaching Social Media Marketing At UCLA Extension: The Super Bowl Used To Be A Football Game

Wednesday, December 15, 2010

The Super Bowl Used To Be A Football Game

Now, advertisers are turning it into a social media game. Today, rivals Mercedes-Benz and Audi will unveil separate plans to launch high-profile social-media contests that offer hefty prizes to people who best use unconventional social-media tactics to tweet and digitally tout the brands before the Super Bowl.

"Most efforts won't be able to stand out amidst the flood of 'Let's Do a Facebook Contest About the Super Bowl' marketing lemmings," warns social-media consultant Jay Baer.

Even so, "The ones that don't do it will be left behind," says Pam Moore, a social-media consultant. But, she adds, the tweets and Facebook "likes" that Super Bowl marketers all are glomming onto today will seem archaic in just a few years. Read the whole story at USA Today.

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From Beverly...

Thanks for visiting Teaching Social Media at UCLA!

I have been teaching Marketing classes for the UCLA Extension since 2001. I love sharing the knowledge and passion I have for Marketing and Technology with the business community. I want to thank Karl Kasca, who's been my co-instructor since 2003, for the marketing and research expertise he brings to the classes as well. In addition to co-teaching Social Media, Karl teaches New Media and I teach Global Marketing for the Extension as well.

In addition to teaching, I am Host of Social Media Radio; the co-author of The Power of Real-Time Social Media Marketing; and a contributor to The Huffington Post.I also speak on industry panels, keynote for professional organizations, and am an accredited business writer.

You can follow Karl and I on Twitter at www.twitter.com/beverlymacy ; www.twitter.com/karlkasca

OR you can email us here:
beverlymacy@gmail.com
karl@increaseonlineprofits.com