Good info from CMO.com on the Facebook Announcement last week and what it means to marketers. We'll discuss on Wednesday
What You Need to Know About Facebook’s New Messaging Platform
In introducing Facebook’s integrated messaging platform on Nov. 15, CEO Mark Zuckerberg made a point of repeating that the new feature was not an email service. Nor was it “an email killer,” he said. So what is Facebook’s new offering, and what effect will it have on marketers?
Introducing… what?
In a presentation streamed live online, Zuckerberg described the offering, which so far lacks a catchy name, as a “modern messaging system.” The primary goal is to enable users to communicate in a channel-agnostic manner: Rather than sending a friend an email and a text message and an IM to make sure he receives your message, the new platform will allow you to simply type your message and with one click have it disseminated to all the applicable channels.
In a presentation streamed live online, Zuckerberg described the offering, which so far lacks a catchy name, as a “modern messaging system.” The primary goal is to enable users to communicate in a channel-agnostic manner: Rather than sending a friend an email and a text message and an IM to make sure he receives your message, the new platform will allow you to simply type your message and with one click have it disseminated to all the applicable channels.
1 comment:
Social Media sites like Facebook are being used by businesses in many creative ways to build relationships and communicate company information with current and prospective customers.
Thanks for sharing
Social Media Marketing
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