When Are Facebook Users Most Active? [STUDY]

We spent the whole class last night discussing Facebook - what we know and what we don't know - about Business Pages, Groups, Communities, privacy, personal profiles, etc.  Here's a short snippet of the Mashable article about a  timely study posted today on Mashable that is quite interesting about Facebook usage....Read the whole thing here

For the study, Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and “likes” were not included in the study.

Here are some of the big takeaways:

• The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
• The biggest spike occurs at 3:00 p.m. ET on weekdays.
• Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
• Fans are less active on Sunday compared to all other days of the week.