Course Description:
Under pressure from consumers, shareholders, and government bodies to develop green strategies, organizations are using consumer-driven social networking and media to communicate these strategies. Although adding "green" claims and eco-labels to your marketing may enhance brand image, how can companies who are taking sincere environmental initiatives market themselves credibly? Smart green brands are taking advantage of the new and dynamic consumer-driven social networking environment. Learn how to use social media tools to enhance your brand in an environment that is ideal for emerging products, social causes, and lifestyle brands. This intensive two-day course uses case studies and examples to highlight how companies and brands are taking advantage of these new tools and help you get started.
Speakers:
Saturday, July 10, 2010
Sue Rigler, President, Your Promo Place/AdVinylize
In 2000, an opportunity arose for Sue to start her own promotional products company specializing in concept-to-completion custom products, importing and exporting, and her innate ability of understanding client's industry trends and target markets. Sue has put her stamp on this highly competitive market by designing custom products for several Fortune 500 companies and not only offering, but creating one-of-a-kind recycled products.
One eco-friendly product in particular, AdVinylize™, is an exclusive line of bags and accessories made from retired billboard vinyls. AdVinylize™ is an eco-conscious and affordable solution for corporations to repurpose their billboard vinyls into promotional products such as tote bags, messenger bags, and even
One eco-friendly product in particular, AdVinylize™, is an exclusive line of bags and accessories made from retired billboard vinyls. AdVinylize™ is an eco-conscious and affordable solution for corporations to repurpose their billboard vinyls into promotional products such as tote bags, messenger bags, and even
Your Promo Place has a unique, eco-friendly product line, AdVinylize™. Using the vinyl from retired outdoor billboards, they are recycled into durable, green, one-of-a-kind tote bags, grocery bags, wallets and backpacks. All are made in the USA. They are enormously successful as give aways to promote corporate social responsibility.
Saturday, July 17, 2010
Mario Vellandi, Community Engagement and Multimedia Manager
Sustainable Life Media
2 comments:
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