The class is capped at 50 so register now. Karl Kasca and Beverly Macy team teach the class and invite guest speakers from businesses and industries around Southern California to come share best practices and lessons learned with the class.
Social Media Marketing
Over 100 million-plus videos are downloaded from YouTube each day. Technorati tracks over 50 million blogs. Social networking sites, such as MySpace, Facebook, and others, contain millions of user profiles. Is this just hype or have marketing, advertising, and communication changed forever? And how do these tools fit in to a company's tradional integrated marketing strategy? This course looks at the new channels of marketing, advertising, and communication that make up social media and Web 2.0 space. Using case studies and real-world examples from large corporations and small business, you explore current examples and future opportunities of how marketing professionals embrace online social networks, user generated content and content sharing, blogs, podcasts, wikis, and even Twitter, to create brand awareness and buzz. Learn practical tips and techniques as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.
Over 100 million-plus videos are downloaded from YouTube each day. Technorati tracks over 50 million blogs. Social networking sites, such as MySpace, Facebook, and others, contain millions of user profiles. Is this just hype or have marketing, advertising, and communication changed forever? And how do these tools fit in to a company's tradional integrated marketing strategy? This course looks at the new channels of marketing, advertising, and communication that make up social media and Web 2.0 space. Using case studies and real-world examples from large corporations and small business, you explore current examples and future opportunities of how marketing professionals embrace online social networks, user generated content and content sharing, blogs, podcasts, wikis, and even Twitter, to create brand awareness and buzz. Learn practical tips and techniques as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.
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