Monday, March 2, 2009

Twitter and Personal Branding

Most of you know I guest blog on Dan Schawbel's Personal Branding Blog. Twitter is a great tool for personal branding - here's an example of Jimmy Fallon using it right now to try to beat the competition. Will it work?

Can Fallon Twitter His Way to Late-Night Stardom?

(Newser) – Jimmy Fallon has a daunting task before him tonight: He’s got to forge a Late NightChicago Tribune reports, and yes, it’s actually the SNL alum typing them out. “It's almost like therapy, Twitter,” he says. “You can't go past a certain amount of characters, so no one really gets boring.” And Twitter’s only one prong of his digital assault. Fallon’s posted video blogs, let online voters pick the show’s new logo, and asked the masses for jokes. Viewers may even be able to talk to him during the show via Skype.
Source: Chicago Tribune


1 comment:

MLStotts said...

I'll guess Fallon stops promoting the crowdsourcing aspect of his show pretty quickly.