The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.
While every restaurant should develop their own strategy in order to connect with their key demographic the ideas I put forward here should offer you an insight into how to go about it. The tools I’ll be using to implement the strategy are easy to learn and use. In fact you may already be using them, but not necessarily in the most advantageous way. Also the tools are either free or cheap so you should see a good return on your investment (ROI) in a relatively short period of time.
The core of the strategy is to open the lines of communication both from you to the customer and from them to you. This allows you to inform them about what you offer as well as allowing them to offer feedback about what you’re doing well and what you can improve upon. This later part essentially allows you to use your customers as a free, perpetual, up-to-the-moment focus group. Once you’ve opened up the lines of communication there’s then an opportunity there to create a community, which brings benefits like brand loyalty, reliable and trusted feedback and word-of-mouth marketing. read more
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