Tuesday, February 17, 2009

9 Lessons Obama Taught Us About Brand Identity

One of the best articles I've read on the "Obama Effect" in branding! Definitely worth your time. Thumbs up!

By Dick Bondy, iMedia Connection
  • The No. 1 objective for rebranding is to define value in simple, unambiguous terms
  • Empowering employee creativity and cementing their relationship to the new brand goes hand-in-hand with success
  • Not many corporations have used the internet to support a brand transformation

The lessons of the "rags to riches" Obama campaign continue to inspire marketers of all disciplines, even those involved in corporate rebranding and launch events. This article applies the Obama playbook to the launch of a new corporate brand and is based on interviews conducted with communications leaders at major corporations, including Xerox, ArcelorMittal, Grant Thornton, and Thomson Reuters, among others. Read More

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