Saturday, February 7, 2009

Measuring The Social Super Bowl

This is a very cool site for Social Media Marketing statistics, insights, etc. I like what they do and recommend you bookmark it:

Original Source: Social Sights, Feb 5 2009
Author: Dan Neely

The Super Bowl has come and gone, but the online interactions around the brands that paid up to $3 million for each :30 ad spot is still going strong… well, for some brands. Many advertisers this year stated that their main goal was to convert TV viewers into online users engaged with their brand. Here at Networked Insights, we wanted to see how well each brand succeeded in doing that, and used our ability to measure the social to calculate the “Social ROI” that each brand saw from their Super Bowl ad spend, and determine the winners and losers...

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