Wednesday, February 25, 2009

Gravity Summit UCLA is Today

From Beverly Macy and Rodney Rumford - February 25, 2009

Thank you for attending the Gravity Summit UCLA event - Social Media Marketing for Business. It is our goal to help bridge the gap between the new Social Media Marketing tools and the business community. We seek to help educate and inform marketing professionals, small business owners, advertisers, and c-Level executives, and others, about the exciting new marketing and communications landscape that is evolving daily.

Now more than ever the value of social media has become apparent as a vehicle for your organization, your brand, and YOU to connect with those who hold the power to help you succeed: your customers, your fans, your constituents, your employees, or your partners. Building relationships within these networks and listening to the voice of the customer will reveal ideas to help you improve processes and loyalty. Seeing the bigger picture and learning from the valuable feedback these communities offer can help guide your businesses towards visibility, profitability, relevance and ultimately customer loyalty.

Gravity Summit is designed to help the business community navigate through these new waters. We want to help facilitate the conversation about how organizations like yours are being challenged turning the 'old world' way of thinking inside out and ‘trust’ the new model.

Requiring an organization and brand to become an integral part of the conversation and contribute to the discussions as a peer sounds easy and logical but can be complicated. How do you actually do this? Which tools do you use? Who in the organization is responsible to keep this conversation going? What about policies and procedures, legal ramifications, etc? These questions can cause skepticism and doubt.

And it’s no wonder. The transparency and immediacy of Social Media is daunting to some and exhilarating and liberating to others – but clearly here to stay in some form. Bottom line, the conversation about your brand is going on, whether you’re engaged in it or not. And at the end of the day, everything that’s transpiring around us is actually improving the foundation for our businesses, from service to marketing to product development to sales to executive management, and everything in between.

There is no way we can bring you everything you need to know in one day’s time. Our goal is to help start this new conversation and to help you navigate your way through. We want to become a resource for you and hope you’ll join in the Gravity Summit community where we’ll do our best to help keep you informed.

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